How to market a low-budget niche fitness store on Facebook/Instagram?

7 0 3



Have an niche store with different kind of products:

home workout equipment including weights, weight bags, bands, straps
active wear (women and man) including tops, shorts, socks, leggings


How would you start marketing this in general or on fe Facebook/Instagram with low budget (lets set roughly 10 USD per day)? At what point would you know that the ads are successfull?


Kind regards

Replies 3 (3)

316 10 38

Ads are successful or not it depends on the type of campaign you started and what's CTC/CTR of the specific campaign.

Online Sneaker Store - Soleseriouss

Shopify Partner
2405 223 540

Hello @drazze,


Marketing campaigns and automation can each help you grow your customer base in different ways, but you can consider using both in your overall marketing strategy.

Through ads you can
1. You can quickly reach more people.
Your ads will be reached more people.
2. Ads are cost-effective.
Online advertising is affordable. You can start with a low budget and later based on your growth can increase the budget.
3. You’re able to monitor key metrics such as cost-per-click, site traffic, bounce rate, impressions, conversions, and even cost-per-conversion.
4. You’re able to target specific customers when you use data collected by a social media platform.


You can refer this documentation on how to setup Facebook/Google ads for your Shopify store.

Apart from running ads make sure your store products are Found on Google. When your customers search on Google, your product can be found only if Google has indexed the page. Note that once a URL gets indexed, customers will start finding your store through organic searches, you will start getting order conversions for virtually zero cost. Making it sustainable business growth. flareAI helps to get your new products found on Google. flareAI works every day for you. Get sales from Google and 20+ world's largest free sales channels, Single click start!

Hope this was helpful and wish you the best with your store.

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Shopify Partner
773 90 356

Hi @drazze, thank you for your question. You mention that you have store with different product types and a low budget to for ads to start with. Let's say we're having a small testing phase, we suggest that you should narrow down the regions you want to start testing first. You can divide them into 3 tiers: tiers 1 (popular countries, high CPC/CPA but high margins, higher intentions to buy products on your store); tier 2 (less economically stable countries, lower CPC/CPA, average to high intentions to buy) and tier 3 (developing countries, low PCC/CPA, could bring you more traffic but very few visitors will buy your products). By categorizing them, you know how to distribute your budget, we always suggest the 70-20-10 for tier 1 - 2 -3 formula. 

Also, after testing for a short time, re-check your asset and ad, ad copy, your landing page to see if you need to improve anything. Besides expected CPC, CPA that you need to have for your own, don't forget to look at the conversion rate and continuing optimizing your ads (Google/ Facebook will have suggestion along the way you run ads, they will suggest you to improve optimised score)


Hope this helps!

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