How to market an adult products website for a good cause?

[Intimacyisyours]

Hello there, I am new online and looking for advice on marketing my website for sales. All the proceeds from this site are going to a trust fund for my disabled daughter for the future once I pass. The store is of adult products, which would be a continuous need for intimate products in all our relationships. Any help would be appreciated. 

Thank you very much. 

[Blair]

Hi @Intimacyisyours,

Thank you for reaching out to the Community! I'm glad to hear you've decided to open an online shop and would be happy to provide some guidance on getting started. 

To provide some context, Shopify is an e-commerce platform merchants use to sell both online and in-person. We have a great FAQ Page you can check out for a complete breakdown of the platform, how it works, pricing, etc.

As you're looking to sell adult products, I would recommend checking out our Selling Sex Toys Online Guide. This article provides you with the ins and outs of the industry and everything you need to know for getting started, tips and tricks for getting started.

Once you're ready to begin building your online shop, you can head over to our Starting An Online Store for step-by-step instructions on how to get started!

Please let me know if you have any other questions or concerns. 

[Intimacyisyours]

I am almost thinking of looking for a mentor for this endeavor.

[PageFly-Richard]

Hi @Intimacyisyours,

I’m Richard - CRO Expert at PageFly - Shopify Page Builder app.

Congrats on your new online store, you must have been working very hard on it and I hope you will soon get more sales.

First and foremost, I have to say the website visual plays a very important role in your conversion rate. So here are some points you can improve for your websites:

1. Have a favicon for your store

This makes your store look unique and professional. You can check this Shopify guide for more details https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Have a sticky header

This will help customers navigate from every part of the homepage to any page of your store more conveniently.

3. Use images of high quality

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let's get consumers to know exactly what you're having in 5 seconds first.

Please change the low-quality images.  This makes sure the customers can get full visibility of your products.

4. Add a section about your brand story

A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more attractive.

5. Add testimonials - customer reviews

Customer reviews are proof of your product quality. This section will help you build customers' trust. You can show rating stars for each product or you can add customer reviews as text and photos.

Last but not least, here are some useful marketing tips for your reference:

• Frequently update your social channels by making use of posts, reels, stories, etc
• Optimize SEO as it allows your website to rank higher in search results pages, which allows more potential customers to see and click on your website.

• Use email marketing to help your customers stay updated about new products and sales,...

• Consider running a sale or promotion to create FOMO and encourage the buy action.

• Consider running Google or Facebook Ads, to drive more traffic to your new store.

Hope it helps.

Best regards,

Richard | PageFly Team

[Intimacyisyours]

Thank you for your help. I am doing this at night to build this store.

[Intimacyisyours]

The store is now 2 weeks old and no sales 😞