Re: How to move to Google Analytics 4 while still retaining Enhanced Ecommerce?

mepatko · ‎10-14-2022

I can't just replace UA-XXXXXX code with G-XXXXX in Preferences because Shopify sees it as invalid. Considering that in July the old Universal Analytics will be gone, I need to make a switch to the new analytics. But I don't want to abandon Enhanced Ecommerce, because it would mean having to set it up manually.

Olivia · ‎10-15-2022

Hi, @mepatko!

Welcome to Shopify Community.

Thank you so much for reaching out and sharing your question with us. I answered a similar question to yours in regards to the Google Analytics 4 update, and I trust it will address your concerns. Please check out the related thread at this link.

Please let me know if that answers your questions, or if I missed anything.

Warm regards,

Olivia | Social Care @ Shopify
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Josh_Uebergang · ‎10-24-2022

To understand everything you need to do a clean UA and GA4 setup, and how each work (or don't work) together, you refer to https://www.digitaldarts.com.au/google-analytics-shopify

Run Google Shopping ads? Get the free definitive guide to Google Shopping for Shopify (no optin required): https://www.digitaldarts.com.au/google-shopping