Apple’s recent iOS 14 update presents real challenges for eCommerce businesses looking to connect with new customers and expand their commercial reach. Facebook’s proposed changes are based on activities that either hinder or prevent eCommerce store owners from tracking consumer behavior or collecting important data.
According to Facebook:“the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.”
That’s a pretty devastating loss. This jarring shift in policy does raise concern—but there’s a way to turn this crisis into an opportunity. Using your store’s data insights, you can use customer segments to develop targeted marketing plans that will drive more revenue to your business.