How to reduce cart abandonment rate?

dominique24
Visitor
3 0 1

Hi guys! Are there any ways to reduce the cart abandonment rate? I'm considering adding some more customer feedback, is it a good way to go? Many thanks!

Replies 13 (13)
ZestardTech
Shopify Expert
5300 950 1261

Hello there.

Please check this one article

https://www.splitit.com/blog/5-ways-to-reduce-cart-abandonment-in-your-shopify-store/
https://www.shopify.in/enterprise/44272899-how-to-reduce-shopping-cart-abandonment-by-optimizing-the...

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Tuecus
Shopify Partner
2608 82 381

Hi,

There are many factors contributing to cart abandonment.  For new shopfly stores, customer may be hesitant to purchase on thinking legitimacy of the store. To avoid this, You need to make your store public appearance on social media platforms like facebook, instagram, twitter etc... and showcase them on your store. 

one  more reason of cart abandonment will be price. If price seems high customer like to abandonment. Though this is not only reason for cart abandonment.

In this case, you can provide discounts to customer via popup messages right in product page, cart page or even checkout page.  checkout our app at customer account  and demo store is at demo store .  on demo store, you can see customer can get discount on sharing your products on social platforms. This way you not only avoid few cart abandonments but also attract new customers by facebook, twitter and whatsapp sharing..

 

Thanks

 

Try our dropshipping app @Tuecus Aliexpress Dropshipping

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EllaBrown2021
Excursionist
92 0 9

I think it is a good method, you can try it.

banned
PageFly-Victor
Shopify Partner
7865 1785 3018

Hi @dominique24

There are the things you can do to reduce cart abandonment rate and improve sales: 

- Offer free shipping on all orders $50 (for example) and up to reduce the barrier of entry for customers. This can also give your company a competitive edge over other retailers who charge high prices or have an expensive membership program that requires monthly fees.

- Provide quality customer service by offering friendly email replies in less than 24 hours (or even quicker). Make sure you respond to every single inquiry with kindness, apologize if something went wrong, offer solutions, follow up with them later via phone call--this is about building relationships! The more work you put into your customer engagement strategy, the better it will be for your bottom line.

- Offer rewards programs where members get points when they shop at their store frequently; this incentivizes repeat business.

-Ask them for customer feedback. Surveys are a great way to find out what your customers want and need.

-Offer discounts in exchange for reviews on reputable sites like Yelp or Google. This is an easy win because customer feedback will improve the company's ratings, which can lead directly to more traffic and sales!

-Send out cart recovery email campaigns. These emails should be sent to customers who have abandoned their carts and offer them a special discount in exchange for completing the purchase.

-Create incentives that are related to your company's mission, such as donating money or items back into the community through fundraising efforts.

Let me know if my answer is of any help with a like and thumb up 😄 

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banned
VitaF
Shopify Partner
159 2 28

Hi Dominique!

Adding real customer reviews is definitely a good idea, this way, you are able to attract new customers to your store and hopefully help them to complete a purchase.

Another thing that helps to build trust is making it clear how to get into contact with your customer service if a customer needs help with something. The process of trying to solve a problem can be very frustrating and making it difficult to reach an actual person might only add fuel to the frustration.

Provide customers the option to fill in a contact form, easily find your support email address and also think about integrating a live chat if you are able to manage it. And after every positive support encounter you can reach out to customers asking them to leave a review.

For customer service, I’d recommend the HelpCenter app. It offers an FAQ Builder, HelpDesk Ticketing System and a Live Chat that can help you provide better customer support, thus “convincing” customers to complete the purchase.

Helpcenterapp
crosscart
New Member
10 0 0

Hi there,

My name is Carson. I’m interested in developing an app that can hopefully help with this. I don’t have experience as a merchant, but from your question and others’, this is clearly a problem that prevents you from getting sales.

I think that a “universal” cart could help shoppers retain their carts and finish checkouts more frequently. You can check out my proposed solution here: http://crosscart.io.

Please let me know what you think, and feel free to join the email list, and I will reach out to chat a bit more. Thanks! 

Edward-Newgate
Shopify Partner
570 22 61

Hi @dominique24 

In my opinion, customer feedback is one of the most effective ways to reduce cart abandonment rate. There are also many methods to reduce cart abandonment rate, for more you can follow advice on this article: How To Reduce Cart Abandonment With 12+ Awesome Tips.

Hope it helps!

Was my reply helpful? Click Like or Mark it as an Accepted Solution to let me know!
Daniel_1990
Tourist
59 0 3

Hi,

Why don't you check with our special customized plugin which gets integrated with all major eCommerce stores our tool helps in reducing cart abandonment and gives a boost in revenue.

You can check out from our website https://fenixcommerce.com/.

MariAdrenalead
New Member
7 0 0

Hi!

There are several reasons for cart abandonment.

One of them is high delivery cost. Secondly, some Internet users just want to know the total price to pay and want to take some time to think about it before buying.

You can easily activate web push notifications on your eCommerce site and send your users a basket reminder to help them finalize their online purchase.

Or, when you know that shipping costs can be a major obstacle to purchase, you can create a coupon code that will offer the shipping costs to this Internet user. Sometimes, it is more interesting to sell a product by paying the delivery costs, rather than not selling it at all.

Here is a usefull article for eCommerce website owners to maximize your conversions:

https://adrenalead.com/en/marketing-automation-6-campagnes-web-push-notification-a-automatiser-maxim...

 

CiCi_Nguyen
Shopify Partner
56 2 16

Hi @dominique24 
'm CiCi from Boost Commerce, which is the creator of Product Filter & Search - a solution that grows more sales for online stores by optimizing the product discovery experience. Back to your question, here are some suggestions for you to reduce cart abandonment: 

  • Provide the information in the best way: the look of your products, clear descriptions, reviews, and testimonials, FAQs, live chat 
  • Optimize the cart button and the cart itself
  • Optimize your online store for mobile
  • Make use of the abandoned cart emails and notifications

If my answer helped you, please like and accept it as a solution.

-----------------------------------------------------------------------------------------------

Boost Commerce - Boosting sales for over 10,000 active merchants

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PirilM
Tourist
17 0 1

Hi Dominique!

First you need to find out why they are leaving without a purchase. 

Cause-specific abandonment rates are :

  • High Shipping Fees 60%
  • Forced Registration 37%
  • Long Fill-out Forms/Checkout Process 28%
  • Hidden Costs 23%
  • Website Too Slow to Load 20%

After you found out the reason, you should start to implement your strategies. Such as email marketing and exit-intent pop-ups. Email marketing is still works! And it is actually a very powerful way for your marketing strategies.  

Popupsmart has 50+ email subject lines  with examples to reduce cart abandonment rate. There are a bunch of examples that you can utilize. Or, before they leave your website, you can still use some tactics.  Popupsmart also offers campaign templates for you based on your goal. Try using pop-ups that show only yoursite.com/cart, offer them a discount, or free shipping. Or you can create one by yourself. (there is a FREE option) 

Here is the snippet of the campaign ex.:

C16DA983-E84E-4CEF-B449-731D55395654.jpeg

You have to do some research to find out which one suits you best.  I would not worry too much though, since it's a huge problem for every ecommerce business.

 

Good luck!

themaxrussell
Visitor
2 0 0

There're many ways to do so. Here are some of my recommendations:

- A pop-up when customers intent to exit with discount code which is easy to copy(free shipping, exclusive offers)

- Create a cart recovery automation flow, which follows up your customers by emails or SMS with free shipping or discounts

- Run retargeting campaigns

Founder at flowio.app - your all-in-one marketing automation tool
With Flowio, you can:
- Automate marketing campaigns with pre-setting pilot workflows
- Implement effective email & SMS marketing
- Manage, track & segment audiences

Daniel_1990
Tourist
59 0 3

Here are some additional tips to help reduce cart abandonment rates:

  1. Simplify the checkout process: Make it easy for your customers to complete their purchases by streamlining the checkout process. Limit the number of steps required to complete a purchase, and remove any unnecessary fields or forms that can slow down the process.
  2. Offer multiple shipping options: Providing your customers with various shipping options can help them choose the option that best fits their needs. For example, some customers may be willing to pay extra for expedited shipping, while others may prefer a slower, cheaper option.
  3. Display estimated delivery dates: Providing estimated delivery dates can help set realistic expectations for your customers and reduce the likelihood of cart abandonment due to delivery delays.
  4. Use exit-intent popups: Exit-intent popups are a great way to capture the attention of customers about to abandon their cart. Offer them an incentive, such as a discount or free shipping, to encourage them to complete their purchase.
  5. Optimize your website for mobile: With more and more customers shopping on their mobile devices, ensuring that your website is optimized for mobile browsing and purchasing is essential. Make sure your website is easy to navigate on smaller screens and your checkout process is mobile-friendly.

 

A platform like Fenix Commerce can help automate some of these strategies and provide real-time data and insights to help you make informed decisions about your eCommerce strategy. For example, Fenix Commerce provides accurate shipping quotes and delivery estimates based on a customer's location and other factors, such as inventory availability and shipping preferences, which helps reduce the likelihood of cart abandonment due to unexpected shipping costs or delivery delays.

Additionally, Fenix Commerce offers other eCommerce tools and features, such as inventory management and order tracking, that can help streamline your eCommerce operations and improve your overall customer experience.

 

I hope these tips and information reduce your cart abandonment rate and improve your eCommerce performance.