You went through tough shopping-frenzy days and successfully made it through the BFCM. However, hard work is not over, and it’s time to think about your next steps in retaining these new customers. Retaining your BFCM customers might not be an easy task, but retaining a customer is always more cost-effective than acquiring a new one.
According to a Shopify report, for 64% of merchants, shoppers acquired during the BFCM have the lover lifetime value, rather than those acquired at any other time of the year.
It is essential to make sure that your customer will stick around after big sales and return to your business for the next purchase. There are different strategies that you could implement to retain those customers. In this article, we will talk about five strategies that can help you retain your BFCM shoppers. Let’s dive in!