How to set up an automation for one-time purchases versus subscriptions?

[groundedbyfood]

I have 2 different subscription options, each with a one-time purchase option. (I own a meal prep company, you can try my service for a week or join the weekly meal plan - picture below as example).

How do I set up email automations that send to the one-time purchasers upselling them to join the subscription? And how do I set up an email automation that only sends to those who DID purchase the subscription option?

This is super simple to do in Squarespace or Mailchimp, I just can't seem to figure it out on Shopify.

Thank you!!

[nick37]

Hi there,

I completely understand your frustration; setting up automations like these can be tricky on Shopify, especially compared to platforms like Squarespace or Mailchimp. From what you've described, it sounds like the solution lies in customizing your email marketing setup within Shopify and possibly using an app or expert assistance to tailor it to your needs.

You might consider reaching out to a Shopify expert. did you know where to get a expert

[therjwalker]

Hey, 

I'd recommend using Klaviyo for this.

I worked with a meal prep company who didn't use subscriptions, but offered different pre-paid plans and when we got Klaviyo up and running well it accounted for nearly 50% of their online store revenue.

Happy to have a chat if you have any questions.