How to set up your facebook ads?

[tiger4evaH]

Hi,

and yes I've watched YouTube videos but still am a little bit frustrated since I don't seem to grasp it completely. So you have your campaign, adsets and ads.

I have 4 products I want to test at the same time. I have 4 different video ads.

So for this example lets say I have a niche story in beauty. The campaign is called beauty and within that campaign I have 10 different adsets with each their own interest, so 10 different interest. In each of the adset I have 4 ads for the 4 products I want to test.

Is this about right? Am I missing something? Should I have 1 campaign for 4 products or should I split up in 2 campaigns?

How much money per adset?

[HarryL · Accepted solution]

Hey Tiger,

I would recommend focusing on 1 campaign per product. So you'd set up 4 separate campaigns literally calling them product 1, product 2, and so on.

What I like to do is run 5 different adsets per campaign where I focus on testing 5 different creatives (videos or images). Then for each adset I'd run 2 ads and test the copywriting (heading, subheading, body, etc). 

How much you invest really comes down to your budget and how much you can spend. You'll get the best results by cutting the losers and keep the winning adsets as soon as you've collected enough data.

I hope this answered your questions. 

[HarryL · Accepted solution]

Hey Tiger,

I would recommend focusing on 1 campaign per product. So you'd set up 4 separate campaigns literally calling them product 1, product 2, and so on.

What I like to do is run 5 different adsets per campaign where I focus on testing 5 different creatives (videos or images). Then for each adset I'd run 2 ads and test the copywriting (heading, subheading, body, etc). 

How much you invest really comes down to your budget and how much you can spend. You'll get the best results by cutting the losers and keep the winning adsets as soon as you've collected enough data.

I hope this answered your questions. 

[tiger4evaH]

Hi Harry,

Thank you for your answer.

So let me get this right. I make a campaign for 1 product.

Let's say I want to sell a cool watch. Campaign name: COOL WATCH

Within that campaign I create 5 different adsets, which means 5 different interest right? So interest 1 watchlover, interest 2 blabla etc, etc, etc.

Then for the watch ad - I create 2 of them (heading, subheading, body, etc). 

I have it right huh?

[HarryL · Accepted solution]

Yeah, that's pretty much spot on.

[tiger4evaH]

Thank you!

[HarryL]

You're welcome.

[scottsikkema]

Do you have to work inside the Shopify admin to run Facebook ads? Or can you work from your own business manager?