cheers to your business! starting it up is really taxing and i sympathize with the burden of finding new customers. if you want to focus first on email marketing, i think a great way of attracting your customers to sign up for it is to offer some perks when they join the newsletter campaign. giving them incentives, like a first-time promo code they can use, can likely boost their interest in signing up.
let me know how this will turn out! regards.
I agree with what was mentioned earlier. I think you should start email marketing to attract more customers. It's a great way of getting them hooked on your brand! Give some incentives like first-time promo codes when they sign up, and watch as the number of new newsletter subscribers climb higher because it will be so easy for people to subscribe once they see these special offers.
Let us know how it works out!
Kindly welcome to the Shopify Community. I properly read your problem.
I visited your website and there is still a bit of improvement to be done to achieve your goals.
This is a little summary of some great guidelines to improve your results. Please let me know if you have any further questions.
Because your products are cosmetics so I'd recommend you try image marketing methods such as: Facebook ads, Pinterest, Instagram,... In case you do not know how to, these guides below would be useful for you:
Hope it helps!