How to target Apple\Safari users for product ads

[BeachToBlvd]

Hello,

We recently launched our Shopify site.  I have or products syncing with Google Shopping and the Microsoft Advertising merchant center.  My question is how do I target Apple users?  Admittedly, I have no experience with Apple since I only own only and Windows devices.  When an Apple user searches for products on their device, which shopping engine serves the ads?  Thanks in advance for any suggestions.

Joe M.
BeachToBlvd

[EmmanuelFlossie]

Unfortunately that is not possible in shopping ads. You can only choose computer, tablet and smartphones.

Even then, the option is to only add a bid modifier of 90%.

[BeachToBlvd]

Hello again.  Thanks for the response.  I guess I am asking the wrong question since I am not an apple user and therefore have no experience.  When an iPhone user searches for products in Safari or whichever browser or search function is native, which service provides the search results?  Google, or something else?

[EmmanuelFlossie]

A user can define there own search website, so no way of answering your question.

If you want to know, I recommend you use Google Analytics and view the referral data.