How To Use Micro-Influencers to Spark Sales

[dariadaria]

Hi Shopify guys!

This statistic presents the number of brand-sponsored influencer posts on Instagram from 2016 to 2019. In 2017, there were 14.5 million brand sponsored influencer posts on the social platform.

Here are the top benefits of influencer marketing:

• Creating authentic content
• Creating discoverable product reviews
• Reaching young audience who don’t trust traditional advertising
• Driving traffic to your website
• Growing email list of qualified leads
• etc.

BUT: It is important to remember that universal influencers do not exist and you need to find those in your niche by research and analysis.

If you are looking for qualified leads and sales with high ROI, you should choose Micro Influencers because of low budget, active followers, high engagement, high level of trust. 

Here is a complete guide on how to find your influencers on Instagram for free and possible approaches of collaboration with them in case you struggle to work with micro-influencers but don’t know how to start: How To Use Micro-Influencers to Spark Sales

Hope it's helpful!

[SarahAtCarro]

Great ideas here! 

Have you thought about adding the Carro app to help with your influencer search? It can identify influencers that already have a connection to your brand and is a great way for finding the best influencers to work with. It can really simplify the process of researching influencers in your niche. 

It also makes influencer gifting super easy with their Product Requests feature. Influencers can submit requests for products to use and review, then you can review and fulfill through Shopify. And it's free to use! 

This app could definitely help you grow your influencer marketing efforts quickly and efficiently.