I have 25 add to cart events but no sales

[KingSeven7]

Hello every one!

before writing this post, I applied some tips that are described in other topics.

I need your help. I have a website https://king7eyewear.shop

This month we started facebook add to cart camp and i think we have problems with our web site because we have 25 add to car but no sales.

Can someone help me please.

Thank you very much and best regards. 

[PageFly-Richard]

Hi @KingSeven7 

This is Richard - CRO Expert at PageFly - Shopify Advanced Page Builder app

I understand that abandoned cart issue can be frustrating. I want to assure you that we are here to help you through this issue. I’d like to suggest you to investigate the checkout process, from when you press add to cart until you checkout successfully to understand what your customers might have experienced.

From my point of view, there're quite some distractions in the process that you can remove some of them to avoid confusing your customers:

- On the cart pop-up, there's a part when you asked your customers to agree with Terms and Conditions, it can trigger hesitation and concerns, so if I clicked and see long T&C, I would leave as "I don't have time for this" - your customers might think like that.

You can consider if that checkbox is necessary or not and remove it to test.

- The cart page does have the similar issue 

Also, checkout button is greyed out, which is unclickable until I agree with T&C, PayPal button is more prominent but what if the customers don't have a PayPal account? And you also suggest that your customers can continue to shop and Leave the cart. All are possible reasons why they abandon the cart.

I suggest you to remove Continue shopping link, remove checkbox of T&C or try to give your customers a summary of T&C in very simple words so they can understand and feel that there're no problems can happen to them if they buy.

Best regards,

Richard | PageFly Team.

[flareAI]

Hello @KingSeven7,

This is Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

It's great that you're getting add-to-cart actions on your website, but it's important to figure out why these visitors are not converting into sales.

Below are some potential areas to focus on.

1. Product page optimization
Make sure your product pages are well-organized, visually appealing, and provide detailed information about your products. This can include high-quality product images, detailed descriptions, and customer reviews.

2. Checkout process
Ensure that your checkout process is smooth and user-friendly. Consider adding guest checkout options, displaying trust badges and security assurances, and offering multiple payment options.

3. Shipping and returns
Offering free or discounted shipping and clear return policies can help increase conversions. Make sure your shipping costs are clear and prominently displayed on your website.

4. Targeting and ad optimization
Make sure you are targeting the right audience with your ads and that they are optimized for maximum effectiveness. Consider testing different ad formats, images, and copy to see what resonates best with your target audience.

5. Follow up with abandoned cart customers
Use email or other channels to follow up with customers who have abandoned their carts. Offer incentives to encourage them to complete their purchase, such as free shipping or a discount code.

Overall, it's important to continually test and optimize your website and ad campaigns to improve conversion rates and drive sales.

Gina