I have a quick question: How can I optimize my product pages for SEO?

[DarylMaguire95]

I am just starting my store for a month so SEO is very weak.

My organic traffic accounts for only 20% of total site visits, and my product pages rank on the second or third page of Google for key search terms. Each product page has 150–200 words of description but no meta tags.

What changes should I make to optimize my product pages for better search rankings? Should I focus on improving content length, adding keywords, or building backlinks?

Pls give some advice, thanks

[oscprofessional]

Hi @DarylMaguire95 ,

To improve your product pages' SEO and boost rankings:

1. Optimize Content – Expand descriptions to 300+ words with detailed features, benefits, and FAQs.
2. Use Keywords – Include primary and long-tail keywords naturally in titles, descriptions, and headings.
3. Add Meta Tags – Write unique meta titles (60 characters) and meta descriptions (150–160 characters) with keywords.
4. Improve Internal Linking – Link related products and blog posts for better crawlability.
5. Optimize Images – Use alt text with keywords and compress images for faster loading.
6. Enhance User Experience – Improve page speed, mobile-friendliness, and structured data (schema markup).
7. Build Backlinks – Get featured on blogs, forums, or niche directories to increase authority.

[DaisyVo · Accepted solution]

Hi @DarylMaguire95 

When you’re just starting out, SEO takes time, and ranking on the second or third page means you're not too far off! With a few smart tweaks, you can definitely improve your rankings and increase organic traffic.

First thing first, Add SEO-Friendly Meta Tags.

It's A Big Ranking Factor You're Missing as Meta Tags directly influence how Google understands and ranks your pages

• Write a compelling meta title (50-60 characters) – Include your main keyword and a benefit (e.g., “Organic Cotton T-Shirt – Soft & Sustainable Clothing”).
•  Create a persuasive meta description (150-160 characters) – Make it engaging and keyword-rich.
• Use unique meta tags for each product as duplicated title or description can confuse Google bot.

Optimize Your Product Page Content (But Don't Just Stuff Keywords)

Your descriptions are 150–200 words, which is a decent start, but longer, well-structured content tends to perform better. Google prefers pages with more depth, so aim for 300–500 words per product page

Here're some suggestions:

• Use primary and secondary keywords naturally – Find a balance between keyword usage and readability. Don't force them in—write like you're explaining to a customer.
• Answer common customer questions in the description – The more value you provide, the better your page will perform.
• Increase scannability by using  bullet points or advoiding long, complicated sentense– Search engines (and people) love structured content.

After optimizing your content, next step is building the connection which is internal link, and also the site authority which is backlink. Besides improving your page speed & mobile experience is also important!

As I mentioned, SEO takes time and there're many factors affect ranking so consistent and patience is needed.

If you need any other assistance, I am willing to help.

Best regards,
Daisy

[sanjnalal]

Hi DarylMaguire, 

I would first invest in a keyword tool. There are a lot of free ones like Moz, Wordstream, Ahrefs has a free one too. However, a paid one will really help you out. You can check out some tools on the Shopify app store too. 

When you have access to keywords with good search volume, you can use those keywords in your product titles/descriptions. You can even use these keywords to create blogs, this will help your shop domain gain topical authority and the rest of the pages will automatically start ranking higher. 

Next up, I would recommend checking your Domain Rating (DR), anything below 50 means you have to work on bringing it  ≥ 50. And yes, one way to do this is to build backlinks. However, ensure you check Google's guidelines on building backlinks, they are quick to flag any reciprocal links. I would recommend getting backlinks from websites with a DR of above 50 as well. 

Also, check search console and see the pages that are doing well in terms of clicks or impressions. And target those pages for conversion rate optimization. 

Lastly, check all the technical SEO elements, interlinking, page speed, image size, alt text, etc. 

Bonus Tip: If you want, you can run free google shopping ads as well. Another way for your products to get discovered without spending anything. Let me know if you want more info on this, I can help you out. 

[Avitanshi_17]

Hi @DarylMaguire95 

To improve your product pages' search rankings, you should focus on three main areas: content optimization, meta tags, and backlinks. Here’s a practical approach:

1. Improve Content Length and Quality:

   • Increase product descriptions to at least 300–400 words.
   • Add details like product benefits, usage tips, and unique selling points.
   • Use your main keywords naturally 2–3 times, along with related keywords.

2. Add Meta Tags:

   • Write unique meta titles (60–70 characters) and meta descriptions (150–160 characters) for each product page.
   • Include your primary keywords in both.

3. Optimize for User Intent:

   • Use headings (H1, H2) with keywords.
   • Include bullet points for easy reading.
   • Add internal links to related products or blog posts.

4. Build Backlinks:

   • Reach out to niche blogs for product reviews.
   • Share product pages on relevant social media and forums.
   • Consider guest posting on industry-related sites.

5. Improve Page Performance:

   • Ensure fast loading speed and mobile responsiveness.
   • Use high-quality images with optimized file names and alt text.

Focus on these updates consistently, and you should start seeing better rankings and more organic traffic.

If I was able to help with your query, please mark my answer as the accepted solution. Also, if you need more assistance, feel free to let me know here.

[DarylMaguire95]

thank you

[SEOAnt-Jeffery]

Hi @DarylMaguire95

You can optimize product pages for better SEO in below ways:

1. Add target keywords to product pages. You can collect popular or top keywords from platforms like Ahrefs or Google Trends, then use them wisely on your product pages, so that it can help improve conversion rate and let Google know your page contents more clearly.

2. Optimize H1 tags. Having a correct H1 tag can help search engines know your page correctly and after optimizing, the content can be more concentrated and easier to get the details.

3. Use awesome product images or videos. This can help make your site more accessible, and also provides additional opportunities for SEO optimization by adding keywords.

You can use SEOAnt to optimize page content in an advanced way, as it contains AI Write Generator and Google SEO Advice and you can follow their suggestions to further boost your sales and page content. For more details, you can click here to install and enjoy a 7-day Free Trial as well as a 30% discount SEOAnt 30% Jeffery for further content optimization, thank you.