I'm overwhelmed with marketing options and need some advice.

[JustinRichard]

Hi,

Just built my B to B store; e-motionshots.com. Now it's time to get some traffic. With all the options out there I'm overwhelmed and don't really know where to start. Because it's a B to B service I was thinking SEO would be a good fit. I don't think I'll have time to learn and execute this process so I'll need to farm it out. There are so many options; SAAS, agencies, Upwork, shopify experts... I have a limited budget so there's that too. Any advice would be greatly appreciated.

Thanks,

Justin

[Mo-Flynn · Accepted solution]

Facebook ads, target small business owners & e-com interests

play a little with the age

run 5 to 10 different ad sets  .. each at $10/day

depending on your preference, choosing the right campaign action

kill low preforming ads one by one

duplicate the good running ones. 

there.. no expert, no mentor needed.

rate my comment useful if you found it so. 

[JustinRichard]

Thanks so much for the advice!

[arushibhatia20 · Accepted solution]

Since running ads on facebook, instagram, etc. can be expensive and have a steep learning curve,

I advice you to initially start with becoming members in social media pages and channels, such as facebook groups, linkedin groups, slack channels, etc which focus on the particular niche of products that you sell. 

Along with these, you must slowly start posting ads on weekly basis so that it is not time consuming or does not increase your costing. 

You might need some tools as well to help you eventually. Here I found an interesting article which shows the best of the marketing tools (not too expensive either) that you might want to try - https://www.wordstream.com/blog/ws/2017/03/17/small-business-marketing-tools

Some of these tools have a start up option as well, you can fill out the form and if your company is a fit you can receive discounted pricing. 

Example- https://go.pendo.io/pendo-for-startups-apply.html

Thank you 

[MS-WEB-DESIGNER · Accepted solution]

Dear JustinRichard,

Hope this thread will help you https://community.shopify.com/c/COVID-19-Partner-Offers/Get-Free-Store-Feedback-With-COVID-19-Partne...

[JustinRichard]

Thanks so much for this information! I'll look into it.

[JustinRichard]

I'm fining the FB ads interface a little confusing. Can you recommend any resource that might help to clarify things?

Thanks,

Justin

[arushibhatia20]

Hey, these are list of tools that can help you with facebook and other social media marketing!

https://shanebarker.com/blog/best-facebook-marketing-tools/

Have a nice day