Solved

If I already use phrase match keywords, Should I add exact match keywords as well?

jinnypeace9
Explorer
52 0 11

Hi,


Let's say my phrase match keyword is "dog bed", wouldn't this like cover so many keywords? Should I then add these exact match keywords - [donut dog bed], [cozy dog bed] etc...

 

My bid strategy is automated bidding - Maximize conversions

 

Also, do I need to add negative keywords, if I'm using automated bidding - Maximize conversions

 

Thank you very much.

Accepted Solution (1)

Salil1
Shopify Partner
32 3 13

This is an accepted solution.

Hi @jinnypeace9 

 

You don't have to add these exact match keywords. Your phrase match keyword will cover these keywords automatically. 

 

If you think you can write better ads for these exact match keywords or want to track the performance separately, Then creating a new ad group and adding these exact match keywords makes sense. In most cases, just having a phrase match is more than enough.

Co-Founder AdNabu, Creator of Goshu - Backups, Restore & Export, Nabu for Google Shopping, Facebook & Instagram

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Replies 2 (2)

Salil1
Shopify Partner
32 3 13

This is an accepted solution.

Hi @jinnypeace9 

 

You don't have to add these exact match keywords. Your phrase match keyword will cover these keywords automatically. 

 

If you think you can write better ads for these exact match keywords or want to track the performance separately, Then creating a new ad group and adding these exact match keywords makes sense. In most cases, just having a phrase match is more than enough.

Co-Founder AdNabu, Creator of Goshu - Backups, Restore & Export, Nabu for Google Shopping, Facebook & Instagram
jinnypeace9
Explorer
52 0 11

Thanks.