Audit Your Product Pages For Technical Issues
Product pages can often be duplicated because of faceted URLs, which can cause a lot of problems for SEO such as duplicate content, wasted crawl budget and split link equity.
To avoid these issues, audit your pages to see which technical and content elements need to be optimized if any.
Elements to check include duplicate title tags and meta descriptions, slow page load times, broken links, thin content, 404 pages, 302 redirects and missing structured data.
Optimize For Intent!
When you start optimizing your pages, you must pay attention to your keyword's intent because Google considers a page's relevance critical to properly serving its users.
The better your website serves Google's users, the higher your reward (i.e., more traffic).
Check this important general steps of keyword research.
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here is the 7 common SEO mistakes that beginners do!