Did you know that search engines rank pages and not websites!
Is your product pages optimized for humans first, search engines second?
Meta tags are very important in ranking pages and in catching potential customers because meta tags are the first thing the potential customers will see when they search about related keywords or search terms.
Does your store look professional?
Is it mobile friendly?
Does it take a lot of time to load? because the more time your store takes to load, the more visitors you will lose.
Don't spend a dime on ads until you optimize your store.
Page speed is one of the major factors that impact the page rankings. Users are not going to sit and wait for your product page to load past a few seconds. Pages with a longer load time have a higher bounce rate and lower conversion rate.
64% of smartphone users expect a website to load in four seconds or less. Usability improves your SEO strategy by giving customers a positive experience.
Some factors that may cause your product page to slow down are large images and videos, excessive plugins and messy templates and code.
Your product page is your salesman!
Instead of the standard boring "image, title, description" product page, you should make it unique!
Let your message stand out and make it clear why they must buy from you and not from the store next to you.
"High quality", "Free shipping", etc. are common and every store uses them.
Don't just be another store in your niche!
Yes we can provide this kind of service .. we've helped hundreds of stores + large companies websites, but these tips and recommendations you can apply them by yourself.
Do your research and analysis, know who you want to target and then create a message to attract them (different audience needs different messages to attract).
Try to do them the best you can and if you can't or it is hard for you contact me on my email (email@example.com) and I or one of my team will optimize your product pages.
People always underestimate email marketing!
Did you know that email marketing boasts a 4200% ROI which means 42$ for every 1$ spent!! (40% of our revenue is from email marketing)
Email marketing is important for building relationships with prospects, leads, current customers and even past customers because it gives you a chance to speak directly to them, in their inbox.
Did you consider adding a video on your product page?!
Take this fact .. Videos WORK on product pages!
Videos allow customers to see the workings of the items in a way which would be impossible through static images alone.
The videos must be unique and carrying your business's logo because this will give your store an extra credibility when compared with manufacturer's videos.
Is every one of your images tagged correctly?
Google isn't human, so it doesn't have the ability to see the images you post on your page.
It can only read, and how can it read what the image is if it hasn't been tagged correctly? Doing so will increase the chances of your images appearing on a Google images search.
Always add a descriptive text on your images ALT tag.
Is your website responsive?
Creating a website that looks great on desktop is one thing, not optimizing your website for mobile is another. Since the move to mobile-first indexing, it is more important than ever that your page is sleek in both design and usability for all devices.
Today the number of users who purchase products with their smartphones is steadily increasing. You must optimize your website for both desktop and mobile users.
Build trust and show people you are for real!
Getting a stranger to buy something on your site revolves a lot about trust. Someone needs to know you are for real before handing you their hard-earned money. Google puts a lot of emphasis on the element of trust.
You should really have your About Us and Customer Service pages in order. So be sure that people can easily find your contact information, plus information about returns and shipping, payment, privacy.
The Internet Is Used 24/7 .. But Timing Still Matters!
While the Internet is available and used 24 hours a day, 365 days a year, buying trends do not encompass this vast time period. Instead, they are specific to particular periods of the week and year. In general, people are far more likely to take action on a site during the work week and during work hours. When they search for something during this period, they are already motivated to purchase. On weekends or holidays, sale conversion rates will drop as people are more likely to be blowing time just browsing around the Internet.
So, how can you use this information to your benefit? Your communications with clients should be oriented to occur during the week, preferably on a Monday or Tuesday. Your marketing materials should also be oriented to offer incentives for limited time periods, typically one or two days from Monday through Thursday. Finally, you should be sending out email newsletters on Monday evenings, so your prospects can read it when they come to work Tuesday morning. The hassles of Monday should be over, which will make them more receptive. These guidelines apply throughout the year with one exception.
Stop trying to convince your prospects to buy, and instead you must focus on their need and requirements.
Audit Your Product Pages For Technical Issues
Product pages can often be duplicated because of faceted URLs, which can cause a lot of problems for SEO such as duplicate content, wasted crawl budget and split link equity.
To avoid these issues, audit your pages to see which technical and content elements need to be optimized if any.
Elements to check include duplicate title tags and meta descriptions, slow page load times, broken links, thin content, 404 pages, 302 redirects and missing structured data.
Optimize For Intent!
When you start optimizing your pages, you must pay attention to your keyword's intent because Google considers a page's relevance critical to properly serving its users.
The better your website serves Google's users, the higher your reward (i.e., more traffic).
Check this important general steps of keyword research.