Importing Google Custom Labels but they don't appear in MC or Google Ads

22 0 3


Our Google Merchant Centre and Ads account is fully linked with Shopify and we run a number of successful ad campaigns.

However when I try to import custom labels via the product import sheet, they don't appear in Merchant Centre and subsequently don't appear in Google Ads.

Does anyone know why they would fail to import correctly? It has been over a week since we added them to the product data. Everytime I export the data I can see that there data is still present in the Custom label columns. 


Thanks in advance.

Reply 1 (1)

Shopify Partner
3092 226 741

This seems to be an APP problem, get in touch with Shopify Support.


Alternatively, apply the custom labels directly in Google Merchant Center using rules or supplement feeds.

Supplement route

First download the file:

Then add the supplement feed:

Or feed rules route

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.