Improving the ROI of 404 pages

[KieranR]

Hi all, 

I'm looking for any good examples or ideas of how to make a better 404 page on Shopify.

Just saying "404 page not found - continue shopping?" is pretty unhelpful honestly. 

Lets take an example - someone tries to open the URL: https://mydomain.com/products/red-baloons which results in a 404 page. Why it's 404'ing and should it be - not the point of this. 404's happen and I want to make them more useful proactively. 

What if we pulled the "red-baloons" from the URL, stripped the hypen and returned search results for "red baloons" within a 404 page?