Incorrect Language in Google Ads Shopping

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Incorrect Language in Google Ads Shopping

pokepopspot
Excursionist
21 0 5

Hi,

We are facing an issue with discrepancy in languages.

We are using the Google & YouTube app on Shopify. Our product feed is set for Slovakia, in Slovak language, however Google Ads is showing our ads in English.

 

1. In the Google & Youtube app, the product feed settings are correctly set to Slovak

Screenshot 2024-02-15 at 18.39.57.png

 

2. In Google Merchant center language is correct as well.

Screenshot 2024-02-15 at 18.40.29.png

 

3. However, in Google Ads the link for each product is the English one, not the Slovak. (it should be https://pokepopspot.com/sk..... so the /sk part is missingScreenshot 2024-02-15 at 18.43.53.png

 

Any idea how to fix this?

Accepted Solution (1)

EmmanuelFlossie
Shopify Partner
3826 293 870

This is an accepted solution.

The Google and Youtube app is not a good app if you have multiple languages on your website, it is designed for stores with just 1 language. So if you do have multiple languages you will get issues like you have now.

 

I recommend you setup markets, and ensure specific products are available to specific markets. Then use a different data feed app such as: https://apps.shopify.com/multiple-google-shopping-feeds

And you can than choose the specific market, ensuring only slovak products and language are in the feed.

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).

View solution in original post

Reply 1 (1)

EmmanuelFlossie
Shopify Partner
3826 293 870

This is an accepted solution.

The Google and Youtube app is not a good app if you have multiple languages on your website, it is designed for stores with just 1 language. So if you do have multiple languages you will get issues like you have now.

 

I recommend you setup markets, and ensure specific products are available to specific markets. Then use a different data feed app such as: https://apps.shopify.com/multiple-google-shopping-feeds

And you can than choose the specific market, ensuring only slovak products and language are in the feed.

Maximize Your Google Shopping Performance
Get in touch for expert guidance. Need Google Merchant Center or Google Shopping support?
Get expert help from Emmanuel Flossie, a Google Shopping Specialist, Google Ads Diamond Product Expert, and award-winning Google Product Expert (Education 2021 & Tailwind Champion 2023).