Incorrect site name in google search results

[Booshy]

Hi All

Since launching my site and results beginning to appear in google, the text generated by google hasn’t been correctly displaying our site name. As per the below it should be All The Kids, not The Kids. I’m not sure this is helping give a good impression! Does anyone know what I need to tweak to get this to pull through correctly?

 

[Adetola_Yoast]

Hi Booshy,

I took a look at your site and can see that in your title you did not suggest the site name to be included in your product page title. This is why Google chose the use The Kids. 

I can see that the page title for the homepage contains your site name and Google chose to use the suggested name. If you do a site:https://www.allthekids.co.uk for your store, you will see that only the homepage has a different title. 

Aside from this, I can see that some of your products are showing the right SEO meta and that can affect your SEO. The title of the products is also not up to the recommended characters. I suggest you take a look at this guide for help with your store SEO.

In summary, what you need to do is update all Product page SEO titles to include your store title and also write quality product descriptions.

[GemPages]

Hello @Booshy 
I would like to give you the recommendation to support you.

Since a couple of years Google changes titles when it is better for user (according to AI).

If Google (GG) have detected that a particular result has one of the above issues with its title, GG may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in GG's search results to better indicate their relevance to the query. There's a simple reason for this: the title tag as specified by a website owner is limited to being static, fixed regardless of the query.

When GG know the user's query, GG can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through.

If you're seeing your pages appear in the search results with modified titles, check whether your titles have one of the problems described above. If not, consider whether the alternate title is a better fit for the query.

Please check Google Help to understand better the way how Google creates titles in SERPs.

I hope the above is useful to you.
Best regards,
GemPages Support Team