My name is Cody, and I manage a successful store. I'm only 15 which can sometimes be a problem when dealing with legal documents. (Shh!) Currently, we have made about 80k in revenue in 9 months. Our Instagram following is at 70k. We get 99% of our traffic through Instagram. However, even though we are making steady sales I feel like there is so much potential for more. We are at a plateau. I have tried to get into Facebook ads but haven't done much research about it. If you have any advice for me and how to increase our conversion rate please let me know!
Nick here from Shopify.
Great to hear you're doing so well. I just wanted to say that to have a Shopify account/ be the account owner, you must be of 18 years of age as stated in our terms and conditions here. The main reason I am telling you is that I would hate to see anything happen to your store because of this. It might be best to have someone who is over 18 years old to be the account owner until you are at the appropriate age just to make sure nothing happens.
Regarding some Facebook Ad techniques, I've found the 3x3x3 method to be very effective. It would require you to start out with 3 ads, 3 different audiences and 3 sets of copy/images with a small budget for each, then monitor the results for each variable. You’ll notice some ads will perform better than others. You can then drop off the less successful ads and raise the budget for the more successful ones to reach your desired audience. There are some good guides/ articles on this, one of which you can find here.
All the best,
Brilliant, nothing to worry about then. ?
I just wanted to let you know as I would hate to see something happen. Hope the Facebook Ad technique is something you can use and best of luck with everything!
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