I was going to advertise that my entire shop is on a 20% discount by changing the compare as price to 20% higher. Is this considered false advertising which is illegal?
Ok, I just updated my list of shopify scripts to include the raising and resetting prices.
They are available on my github: https://gist.github.com/hendersonyang/ce7bf9ba333bdb6101da9d4a0a6aff68
Hey @MagicalCat , thanks for sharing your snippet.
Does this script run in a browser when a page is loaded, or is this script run once, offline, directly against the back end?
Assuming the first, here's what I understand: When a page (showing prices) is loaded in a browser, the "fake discount" function quickly updates each comparison price to 1.2 x the list price, and then it saves it to the back end using .trigger("change"). When you want to revert, the "revert" function then recalculates all the comparison prices to equal the list price. Did I get that right?
Here are few comments:
Anyway, hit me up if you want to talk about strategy. Ultimately, you'll want to analyze whether the fake discount actually increased sales, or if folks were immune to it. Or maybe a 35% does the trick.... In order to separate out that effect from seasonality, competition, layout, and whatever else is going on, you'd want to control the experiment a little more. Our app (https://apps.shopify.com/dash---in beta) is designed to help you with this.
It does not run when the page is loaded, or run automatically. It's completely manual and you paste it when you are editing products on the bulk product edit page. And yes the compare as price disappears when its equal to or less than the price.
I am interested in the strategy for it, and I just messaged you.
Hey @MagicalCat ,
I like your strategy, and evidently it's legit. The next question is: how much should you bump the price/discount?
For example, what if you found that
$20 $10 leads to tons more sales than $11 $10? (Of course, if the artificial discount looks too good, folks won't fall for it, like $1,000,000 $10.)
I am working on an app that analyzes your past sales/discounts and then optimizes this for you, and would love to hear if it would be useful to you...
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