Is Google Analytics or Shopify correct for classifying ecommerce purchases?

Joseph42
Excursionist
26 1 4

Hi,

The reputable firm that handles our pay per click campaign  sent me the Google Analytics “Ecommerce purchases: Item name” report, They list many purchases that Shopify classifies as a “Direct to Store”, However  Google Analytics lists as result of paid ad.

 

Which is the correct classification?

 

Thank You

Joseph

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