I am now dropshipping for a brand and I don't know if it is good to put the brand's name in the image alt text? And is it better to put my store name in there as well because some of the app has the default format to put store name in there as well. Thanks
- it is not necessary that you put our store name in the image alt text. Image alt text should be the keywords that customers usually search.
- If your store name has amounts of search volume, you can put your store name here.
You can use some tools to find the best keywords.
Alt is basically an alternative name for your image.
Google doesn't understand your picture, but it reads the alt text to figure out what it's about.
Use a relevant keyword in the alt tag, which means it should be connected to the image. For example, if there is a picture of a cat in the rain, the alt should be "cat in the rain" so that Google bots can deduce from reading this that there is a cat in the rain.
It would be a negative SEO to use your name in all pictures, even if they are irrelative.