Is it better to optimise FB ads for purchases or 'add to cart' as a beginner?

[Matt2023]

When doing FB ads as a complete beginner, is it still a good idea to optimise for purchases? I've seen some people say that when the pixel doesn't have any data it can be best to start by optimising for 'add to cart' or 'initiate checkout' as you are more likely to get data for these sooner. I'm a bit confused about exactly how it works, originally I'd thought that if you optimise for purchases and there wasn't enough data on this then it would automatically go back a step and optimise for 'add to cart' or 'initiate checkout' or 'content view' as some of these would then lead to purchases but now I'm having doubts.

[soleseriouss]

The best way to get the answer is by doing A/B testing. you'll get all the answers by running a campaign.

[sampymishra]

Hi @Matt2023 

You will need a lot of data to optimize conversions in case you are starting with campaigns. You can optimize for 'add to cart' that comes at the initial level of the sales funnel. This might get you a lot of traction with fewer sales, but you will have enough data eventually to get accurate optimizations from facebook.

If you need any assistance with facebook ads, you can reach out to us, and we will be able to help you with your facebook feed and ads.

Hope this helps.

[flareAI]

Hello @Matt2023,

This is flareAI - Generating Sales from Google Search, on Autopilot. Helping Shopify merchants in generating $5 million in sales from Google Search.

If my suggestions helps you, please Like and Accept solution to let me know

I would like to give you some suggestions regarding your question here.

Optimizing your ads implies that your campaign outcomes will improve as a result.

1. Make sure to target the right audience so o that they can receive the most relevant ads. You can target your ads to three types of audiences when you advertise on Facebook: saved audiences, custom audiences, and lookalike audiences.
2. Optimize your targeting parameters properly.
3. Segment ad campaigns
Segmenting helps to target multiple customer segments at the same time with different social media platforms.

4. Never overlap audiences
If you’re targeting the same audience with multiple ads, this can drastically reduce deliverability. Not to mention, it will also raise your costs!
5. Good relevance score
There are three key advantages of a higher relevance score that advertisers will enjoy:
> Reaching more people for less money
> Helping advertisers test ad creative options before running a campaign
> Optimizing campaigns in progress
Facebook uses its Relevance Score scale (1-10) to rank ads based on how engaging and interesting your ads are to your selected audience. The higher your score, the better.
6. Always A/B test your ideas
One of the key parts of Facebook ad optimization is finding out what works. Start testing your start by testing your ad placements, bidding methods and campaign objectives
If you go too low, this could mean you’re not getting the reach you want to see.
7. It’s better to put more money into your audience rather than targeting irrelevant audience members just to increase your audience size.
8. Select the right campaign objective
Always choose the campaign objective that matches your advertising goals. If your goal is to increase brand awareness in a given location, select the “Local awareness” objective.
This way, Facebook will know how to optimize your campaign’s reach and ad delivery.

Ecommerce on Google Search is greater than all paid channels and social media combined. You will get organic sales only if your products are indexed on Google. For this you have to inform search engines of your regular updates. flareAI automates the update submissions to all the major search engines. flareAI helps growing your Shopify store on Google Search, and 20+ of the world's largest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI