Is my online store ready for sale?

[LoyalLove2029]

Hello, 

 I am asking for my web site to be looked at to see if it is ready for sale, if not what needs to be done?!

[Dirk · Accepted solution]

Hey, @LoyalLove2029 

I'd be happy to take a look. Can you provide me with your store URL?

[LoyalLove2029 · Accepted solution]

Loyal love-l-l.com 

[Dirk · Accepted solution]

Hey, @LoyalLove2029 

Loyal love-l-l.com is not a valid website URL. Can you provide me with the one that you see in your website browser?

[Dirk · Accepted solution]

Thanks, @LoyalLove2029 

Here are a few suggestions that I have for you on how you can improve the overall look of your store. When it comes to selling apparel, you want to think long and hard about what type of audience you want to attract (age, gender, interests). From there, you can lay down the groundwork to creating a reputable and attractive brand for your ideal audience. 

If you are unsure what exactly the definition of a brand is or how you can build a brand from scratch, this article is a must. It is going to teach you how to build your own brand in 7 actionable steps. Setting aside an afternoon or evening to jot down some high-level details on this subject will go a long way. It will help you create a blueprint that will ultimately drive all your future business decisions.

Once you feel like you have clearly defined your brand goals - I recommend checking out this article called "What is a Buyer Persona". This will allow you to portray your brand in a way that resonates with your ideal audience. This will entice them to buy from your business. This is another exercise that if you just take a few hours out of your time to commit to, it's going to be extremely helpful.

Once that gets taken care of, you can begin analyzing your website's functionality, design, and discoverability (SEO, advertising, etc) to make the experience better for your visitors. You can take what you've learned in the previous 2 exercises to help drive these decisions. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out!

If there is anything else I can help you with, please let me know.

[Dirk · Accepted solution]

Hey, @LoyalLove2029 

I'd be happy to take a look. Can you provide me with your store URL?

[LoyalLove2029 · Accepted solution]

Loyal love-l-l.com 

[LoyalLove2029]

Dirk, 

 I wanted to know if you took a look at my store and if it’s ready to be opened or not. Please give me a message back please. 

[Dirk · Accepted solution]

Hey, @LoyalLove2029 

Loyal love-l-l.com is not a valid website URL. Can you provide me with the one that you see in your website browser?

[LoyalLove2029]

Dirk, 

 I apologized but here it is

loyal-love-l-l.myshopify.com

[Dirk · Accepted solution]

Thanks, @LoyalLove2029 

Here are a few suggestions that I have for you on how you can improve the overall look of your store. When it comes to selling apparel, you want to think long and hard about what type of audience you want to attract (age, gender, interests). From there, you can lay down the groundwork to creating a reputable and attractive brand for your ideal audience. 

If you are unsure what exactly the definition of a brand is or how you can build a brand from scratch, this article is a must. It is going to teach you how to build your own brand in 7 actionable steps. Setting aside an afternoon or evening to jot down some high-level details on this subject will go a long way. It will help you create a blueprint that will ultimately drive all your future business decisions.

Once you feel like you have clearly defined your brand goals - I recommend checking out this article called "What is a Buyer Persona". This will allow you to portray your brand in a way that resonates with your ideal audience. This will entice them to buy from your business. This is another exercise that if you just take a few hours out of your time to commit to, it's going to be extremely helpful.

Once that gets taken care of, you can begin analyzing your website's functionality, design, and discoverability (SEO, advertising, etc) to make the experience better for your visitors. You can take what you've learned in the previous 2 exercises to help drive these decisions. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out!

If there is anything else I can help you with, please let me know.

[LoyalLove2029]

Dirk, 
Even though the store and site looks the way it does, is the store ready to be open and ready to sell product now? 

[andy_freeman · Accepted solution]

Hi @LoyalLove2029 ,

Your website looks good but there are some additional things that I would suggest before you kick off your online business:

1) Add the 'About Us' page

At the moment, I haven't seen you introduce your e-store which might cause it to be less attractive to the site visitors. Writing some warm welcome sentences could help you make a good first impression with potential customers and facilitate the sales conversion process. Particularly, you could use the story-telling style for the 'About Us' page to make it more emotional and appealing.

2) Freeze the navigational bar

User experience is really important as it could affect how long the site visitors will be active on your store. The navigation bar on your website should be frozen to enhance convenience for users. By doing this, site visitors won't have to scroll up to access other content while scrolling down on the current page.

3) Edit the CTA button

In my opinion, you should make your CTA buttons bold to improve the readability and make them more powerful.

4) Integrate social media channels with your website

I see that there are no social media icons displayed on your website. This type of communication channel is really helpful for you since your business is C2C. Therefore, integrating it with your store is highly recommended.

[LoyalLove2029]

Andy_Freeman

 Good afternoon and thank you for the suggestions, I do not know how to make some of the changes to the stores site. I went into this not knowing how to create a site or make simple changes, I have been working on this for a year and have not finished yet which is something I really want to do asap to start generating income. What are some ways I can go about making the changes that are needed for the stores site?