Is partnering with another brand better than partnering with an influencer?

[commonpoppy]

Wondering how other people think about this for their stores/brands. Has anyone partnered with another brand or are most brand partnerships with influencers and not other brands? What are the pros/cons?

Would greatly appreciate anyone sharing their thought process, knowledge or experience with this. 

[DaisyVo]

Hi @commonpoppy 

Many brands partner with influencers for marketing, but partnering with other brands can also be highly beneficial, depending on the goals.

Brand partnerships allow for shared resources, expanded reach, and mutual credibility, while influencer partnerships tap into a targeted, engaged audience. The pros of brand collaborations include shared marketing costs and new customer exposure. The cons might include brand misalignment or complicated logistics. Influencer partnerships often offer faster results but may have less long-term impact.

Ultimately, both strategies have their place depending on the brand's goals and target audience.

If you have other questions, I am willing to answer them more.

Best regards,

Daisy