Keyword Stuffing?

JHP_photo
Pathfinder
92 0 22

Hi all, 

Will this be considered as keyword stuffing? I tried my best to be very descriptive and had the feeling I set it up pretty okay...ready for feedback 🙂 

Thanks for thinking with me!

URL: www.jophermans.com

Screenshot 2021-08-17 at 13.11.25.png

Replies 9 (9)
drakedev
Shopify Partner
618 132 181

No, giving a good name to picture is a best practice and it will not be considered keyword stuffing from Google.

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CartTurbo
Pathfinder
89 4 25

I would make a list of keywords I want to rank for and optimize the image for those keywords. 

I would setup the folders, image names, and alt tags so that they targeted the keywords that someone would search for when they are searching for my products.

A lot of people do image searches but nobody optimizes their images correctly.

Niki_K
Shopify Partner
291 28 81

No. Writing descriptive alt texts with relevant keywords is the best what you can do. People tend to search by images and the search engines need to know what's on the images (and here the alt texts help them). 

Send me a link to your store to niki@hey.com and I'll help you out.
For more info what I do, visit nikikozak.me
JHP_photo
Pathfinder
92 0 22

Thanks for your tips @CartTurbo 

I did my keyword research and added them into the photo titles. Next step, Alt-txt and the meta descriptions for all the pages.

 

JHP_photo
Pathfinder
92 0 22

Well, I'm still working on it and taking in peoples advice.

JHP_photo
Pathfinder
92 0 22

Okay @Niki_K , once I get going with Alt-txt and meta-descriptions I might post another example and ask for feedback. Love to hear experts thoughts on this 🙂

 

CartTurbo
Pathfinder
89 4 25

And then optimize your descriptions with a call to action and use the 325 character limit because the idea is to rank the images, get free traffic, and fill your pockets with money.

Try and use header tags, bold text, italics, and colors to make text around the image that contains your keywords standout for the search engines.

And you can take it further if you want to dominate the search results and guarantee your rankings.

Get links from outside sources back to your images.

Controlling Link Juice

You can organize everything by category.

You would have widgets and in widgets you would have blue widgets, red widgets, and under blue widgets you would have blue widgets with round holes and so on and so on.

Each of these categories and their subcategories will create pages and these pages will link back and fourth to other categorizes and back up to the main category.

Every page on your site starts with some form of link juice … it has to for a mathematical formula to work.

By linking these pages together you are controlling link juice and done correctly you’ll be able to get any page on your site indexed just by sending link juice to it.

So the more subcategories you come up with the more link juice you have to flow.

The next thing you want to do is get links to these subcategories from …

  • Commenting

  • Directories

  • RSS feed

  • Discounts

  • Guest Blogging

  • Local Listings

  • Niche Directories

  • Profile Links

  • Q&A Sites

  • Reclaim 404s

  • Slideshare Presentations

  • Coupons

  • Video Submissions

  • Write Testimonials

  • Reviews

  • Create a Blog

  • Forum Posting

  • Newspaper Sites

  • Podcasts

  • Help A Reporter Out (HARO)

  • How-to Guides and Tutorials

  • Infographics

  • Instructographics

  • Internal Links

  • Niche Communities

  • Press Releases

The more external links you can get to these pages the more powerful they will become and the more often they will get crawled, indexed, and the higher they will rank.

 

JHP_photo
Pathfinder
92 0 22

What exactly do you mean with a call to action in the 'meta description' @CartTurbo ?

For now I will set up 'basic' SEO for my webshop. With a focus on:

  • keyword research
  • meta descriptions
  • photo titles + Alt-txt
  • H1 headers
  • footer topics (ia Q&A and shipping info)
  • homepage optimalisation
CartTurbo
Pathfinder
89 4 25

Everything you do from the images you use to the words you write should be done with a goal.

One goal per page and the goal on the search results page is to use everything you can to get the click.

You've got one shot and should make it the best you can.

Google doesn't use it for ranking but important for two reasons:

  • They help get people to click on the organic search listings.
  • Google measures CTR, so they indirectly improve your rankings.

You focus on a specific keyword and wrap text around it that could ...

Talk about what makes you special ...

“365-day return policy”, “24/7 customer service”

Or since they're asking a question you could just mirror their question ...

"Are you interested in red widgets?"

Or you could add in a call to action.

"Plan and book your perfect trip with expert advice, travel, tips ..."
“Download the full version”
“Start your free trial today”

You can also use numbers ...“Buy now and get 50% off!”
Make a promise ...“Rank #1 in just 30 days!”
Add urgency ... “Limited time"

You add in some power words like

“incredible”
“powerful”
“secret"

​And then you can add in some special characters