Lack of Instagram Influencer Traffic

[ft_x]

I paid two instagram fashion influencers with good engagement rates. However they haven't brought any traffic at all. I know i've targeted the right audience because i've worked with these two before about 1 week ago. Last time, they brought me 42 sessions and no sales, however this time they brought me only 5 sessions and no sales. It's only been about 2 hours since the post.

[ft_x]

Also, the pages have about 300k followers

[SarahAtCarro · Accepted solution]

Hi, 

Instagram recently changed their algorithm (again), resulting in lower engagement for most influencer's posts and less likes/comments. This could be affecting your current promotions. In order to compensate, you can have the influencer list you as a partner on the content, then boost the post to reach more people. It is a small added expense, but it should help the effectiveness of the campaign. 

Good luck!

[andrespq77]

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@SarahAtCarro wrote:

Hi, 

Instagram recently changed their algorithm (again), resulting in lower engagement for most influencer's posts and less likes/comments. This could be affecting your current promotions. In order to compensate, you can have the influencer list you as a partner on the content, then boost the post to reach more people. It is a small added expense, but it should help the effectiveness of the campaign. 

Good luck!

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Hi, how do you boost the post (influencers post) to reach more people? From my understanding is paying and promoting my self the original influencer post?

[SarahAtCarro]

Hi, 

Boosting an influencer's post is done through Branded Content. You'll need to have a business account, then add them as a partner. When they accept, they'll need to tag you as a business partner on that particular post, then you can boost it as an ad. Currently, the ad will be displayed as boosted from your account, but it is an effective way to extend the reach of your influencer marketing. 

Carro is working on a solution for this exact problem, so definitely try us out and then you can get access to the feature as soon as it launches! 

[mikeymoran]

If you are in the Fashion industry and looking for influencers I would suggest checking out Beauty Clout.

https://apps.shopify.com/beauty-clout

You can also do free campaigns with micro-influencers. 

The app connects to your store and allows you to quickly create influencer campaigns with your products.