Lack of traffic

[LaNorme]

Hi everyone,

I need help to understand what’s going on with my website www.lateliernammaadi.com. My online candle shop is live for almost 3 months and I cannot have traffic. I’ve been following advices from forum to improve my SEO or use apps, link with facebook and instagram. Made my choices done everything but nothing working. Can anyone give me more ideas, i do not have a budget to pay for marketing so what I am looking for is something I can do myself as a beginner. 

[LaNorme]

Hiya, thank you for your feedbacks, I much appreciate them. In fact I do not have any traffic, let alone conversion. So i want to have organic traffic, but do not have any, it looks like my website is not seen by google. But i am registered to google merchant and have google free ads. But NO TRAFFIC at all since its live. It’s now 3 months.

[LaNorme]

wow, how do I fix that or am I toast? I just used semrush to analyse it, for organic traffic it is advising me to add a least one of my keyword to my h1 tag. how can I localise it without editing the codes? I am using dawn theme.

[LaNorme]

Thank you for your advise, try to follow it as much as possible, still no traffic, no change. But thanks for your feedback.

[LaNorme]

Thank you, following both your action lists. Have written two blogs, integrating keyword for SEO optimisation and so on. No changes for the last 48hrs. But thank you.

[mageplaza-cs · Accepted solution]

Hi @LaNorme ,

I am from Mageplaza - Shopify solution expert.

I would be happy to review your website and provide feedback on the performance. 

Here are my recommendations to improve your traffic and conversion rate:

Your website isn’t effectively converting visitors into buyers despite your advertising efforts. Without seeing your ads, I can’t offer detailed recommendations on your landing page. However, here are some suggestions from Databox that you might find useful. You can read more in their article.

“This is often due to a lack of effective calls-to-action (CTAs). To address this, create a clear CTA, such as a "Buy Now" or "Read More" button. This CTA can be a clickable image with a small amount of text or a simple button.”

1. Improve SEO

Taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products.  SEO strategies can drive site traffic to your Shopify website effectively. 

For an average small e-commerce store, you should get at least 1000 visitors per month to start having a stable source for sales.

Here are some basic elements you should check:

Title Tags & Meta Descriptions:

• Each page should have unique, descriptive title tags and meta descriptions.
• Include relevant keywords without overstuffing.

You can also check this SEO checklist by Shopify to learn more about optimizing your e-commerce store and blog. This will boost your online presence and bring more traffic to your website. 

2. Run paid ads campaign

Maybe you try paid ads to see if there is anything the agency can help until you achieve a stable traffic. 

With paid social media ads, you can create highly targeted campaigns that serve tailor-made ads to customers who are most likely to purchase your products.

Here is some advices from Shopify. 

Besides, here are my recommendations regarding the UX/UI:

3. Add Favicon logo

A favicon is a tiny logo that usually shows up in a browser tab. It is particularly crucial for new websites as it enhances user experience by helping visitors quickly recognize your site when they have several tabs open in their browser.

4. Homepage

4.1. Banner

The current banners are too general, you should use a high-quality, eye-catching hero banner with a clear value proposition and a strong call-to-action (CTA). Highlight any ongoing sales, new arrivals, or bestsellers. Below is a reference:

4.2.  Featured product and you may also like

You should make the "Add to Cart", and price information more noticeable. Also, adding “add to wish list” and “Quick view” buttons is another idea to encourage customers to buy your product. Here is a reference:

5. Search bar

• You should enhance the search by making larger product images, including price information, rating etc to enhance shopping experience.
• Adding search by brand, search by collection to improve search bar
• Below is a reference:

6. Adding review section on product details page

Customer reviews section will add social proof to your website. Your potential clients will know that you are a trusted brand. This will address buy hesitation from new customers. Here is a reference:

I hope some of my suggestions are helpful, feel free to give me any feedback.

Good luck!

[LaNorme]

Thank you very much, I already started on the first point, stuck with the favicon one but will keep working on them and create new eye catching pictures. Thank you.

[mageplaza-cs]

Hi @LaNorme 

You're welcome! If you have any problems or need any assistance, feel free to send us a DM anytime. We're here to help! Have a nice day! 🙂