Lead Generation and Facebook Ads

[thespacurator]

I am creating a landing page to use for lead generation Facebook ads.  After seeing another users question on how to best do this and answer, I have a couple of follow-up questions.  #1 If they sign-up to a custom form, can they be sent to a unique segment or list in our email software?  As in, if they are opting in for a unique offer from Facebook, is there a way to put them into their own list?  Also, when setting up the lead ad, the part where it says "This custom conversion must meet all of these rules:" are you able to tell me what I should be putting here to successfully set this up? Thank you in advance! -Susan

[ronaldovilla]

Hi Susan 

If they sign-up to a custom form, can they be sent to a unique segment or list in our email software?   Yes they can, it depends on what email software you are using and also you can create a list with the people that reached to that part by using the facebook pixel.