Learning how to market

[Kaliskloset]

I've started my online women's clothing business almost two years ago. I'm still trying to figure out how to successfully market to my target audience. Any information or tips, insight would be most helpful.

[b0ws]

It’s great that you’ve been running your women’s clothing business for almost two years! Marketing is definitely a learning process, but there are plenty of strategies you can explore to connect with your target audience more effectively. Since you're focusing on finding ways to better market, a mix of organic and paid strategies can work well. For example, leveraging social media platforms like Instagram, Facebook, and TikTok can help showcase your brand's personality and engage with your audience through posts, stories, and short videos. Collaborating with influencers in the women's fashion niche could also be a great way to grow your reach. Additionally, email marketing is a powerful tool for building connections with both new and existing customers—sharing promotions, new arrivals, or styling tips can really help keep your brand top of mind.

If you're running ads already or plan to, this is where something like the app Kuma could be very helpful. It can help improve results from your ad campaigns by automatically building smarter audiences tailored to your ideal customers. For example, with AI-driven tools, you could target lookalike audiences more effectively or segment your customer base to focus on those most likely to convert. Plus, it syncs with major platforms like Meta Ads, Google Ads, and email marketing tools, saving time and giving you better insights on which strategies are working best.

It’s all about experimenting with strategies and carefully analyzing what resonates with your customers. Let me know if you’d like help with any specifics, or have particular challenges you’re facing!

[Kaliskloset]

Thanks for the information! I would interested in learning more about Kuma

[b0ws]

Sure, you can find Kuma directly on the Shopify app store:
https://apps.shopify.com/kuma

[Promer-Aila]

Hi @Kaliskloset 

First, I think you should start with the basics: Who is your ideal customer? Define their age, style preferences, and where they hang out online like Instagram or Pinterest for visuals, shopping habits. Try posting some behind-the-scenes content or styling tips to connect with them naturally, and don’t shy away from running small, targeted ads with a clear call-to-action like “Shop Now” You could also test a limited-time discount to spark interest and get some buzz going.

For paid marketing, Facebook & Instagram ads work well for fashion. Start small, test different audiences, and refine based on what performs best. Email marketing (Klaviyo) is also a must, offer exclusive deals to subscribers and send regular style inspiration.

[sanjnalal]

Hey Kaliskloset, 

I would highly suggest running Google Shopping Ads, it has a ROAS of 2:1 to 10:1, meaning you could earn $2 to $10 for every $1 spent. 

Google Shopping Ads drive around 76% retail ad spend, meaning a lot of brands are investing in PPC ads.

If you don't want to invest, you can still run Free Listings on Google Shopping (totally free as the name suggests but of course there are a few limitations that come with this.)

Beyond this, I recommend running Facebook or Instagram ads. These are also very popular ad platforms in the clothing industry. 

You can also work on your organic SEO (your website) by adding in high volume keywords to your listings, descriptions or even creating blogs around it. 

Now you might be wondering how does Shopify and Google shopping ads/fb ads/ig ads work? For this you need a product feed management app to facilitate this process. You can also use Shopify's respective apps like Google & Youtube or Facebook & Instagram (look them up on the app store).

Or you can use an app like AdNabu (product feed app), which caters to all of these platforms (and even more like Pinterest, Bing, Tiktok, etc). So essentially you can control your product feed through one app, and run your ads on the respective platforms pretty effortlessly. 

Let me know if you want more info on anything particular, I will be glad to help 🙂 

[Growave]

Hi @Kaliskloset 

How are you? I hope you're doing well!

It's Erlan from Growave

Marketing your online women's clothing business effectively involves a blend of strategies tailored to engage your audience and drive sales. Start with SEO by using tools like Ahrefs to identify long-tail keywords with low keyword difficulty, helping your website rank higher on search engines. This tool allows you to analyze competitors, discover the keywords they are using, and track your own rankings. I also recommend starting a blog where you can showcase your products, provide styling tips, and discuss industry trends. Regularly updating your blog signals to Google that your site is active, improving its search visibility.

Implement a loyalty program to encourage repeat purchases. Loyalty marketing apps like Growave offer multiple features such as rewards, reviews, and referrals while integrating seamlessly with Klaviyo for targeted email marketing. Enhance engagement with gamification - such as points for purchases, quizzes, challenges, or interactive rewards - and introduce VIP tiers to incentivize higher spending with exclusive perks. These strategies not only boost customer retention but also create a sense of exclusivity and excitement.

Additionally, make the most of your social media marketing strategy. Use Instagram to showcase your products through high-quality visuals, engaging stories, and collaborations with influencers. Use relevant hashtags to increase visibility and reach potential customers searching for fashion inspiration. Consistency in these efforts, combined with regular analysis and strategy adjustments, will contribute to the sustained growth of your business.

Hope this helps. Good luck with your business!