I have opened my store for a year now, but still not able to do much on the marketing side. Can someone suggest to me marketing ideas and how to generate more traffic on the website? I use social media posts to generate traffic but that's not helping me a lot. Using Pinterest,Instagram and Facebook, writing regular blogs, sending weekly emails, incentive points system but hardly get daily visitors 120 average.
Please check my website at www.trendroots.com and all feedback are welcome.
Hey, beautiful clothes!
Have you tried any paid traffic like instagram ads? I'm assuming your Instagram efforts have been organic only so far
Yes i have tried paid ads on instagram. Only time i get most traffic is when i activate products on shopify it directly connected to pinterest uploads. So from pinterest i get my most traffic and sales too, if any.
Never Go for Paid Ads on Instagram or Facebook or even any Social Media. I suggest you to hire TOP White Hat SEO team they provide you 100% organic Traffic in the cost of Instagram Advertising , YES SEO is Little Long Process But it will Definatly Give you more Customer Through Google If you like to know more and Like to join my Team please Contact : ( 00917567732576 )
Being an absolute search marketing geek myself, I'd recommend SEO 🙂
Keyword: Indian Designer Clothes
SEARCH VOLUME IN USA per Month: 1,300
I do think there is potential in terms of search volume!
There are a ton of talented SEO's in India.
Of course in the USA as well but it's a question of affordability if you are just getting started.
Promoting your Shopify store better is the key to driving traffic, boosting sales, and maximizing your return on investment. You have to convert the traffic to sales. You can do this through many strategies.
1. Content marketing
You can promote your store through articles or blog posts, videos, and other forms of digital content.
2. Email campaigns
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers. An effective email campaign will help in gathering data about subscribers, provide valuable content to customers, encourage customer engagement, drive conversion and increase site traffic, get helpful feedback from customers and build a customer loyalty program. Email campaign includes welcome email, newsletters, transactional emails, etc.
3. Affiliate marketing
Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission. Anyone can sign up to be an affiliate, though. An affiliate signs up for your affiliate program and sends visitors to your Shopify store through their special referral link, and any sales that you make as a result of their promotion earn the marketer a reward.
4. Google Shopping
With the partnership with Google, Shopify automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can also connect your Google Ads account as well to create Google Smart Shopping campaigns from within Shopify.
5. Facebook campaigns
You can use Shopify's Facebook channel to sync your products to a catalog on Facebook so that you can create marketing activities on Facebook directly from Shopify. You need to configure your Facebook marketing settings inside of Shopify's Facebook sales channel. After that is set up, you can create Facebook ad campaigns from the "Marketing" section of your Shopify admin.
6. Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.
It's wise to invest 10-30% of revenue back into ads. But up to 40% of paid ads are clicked by competitor bots, according to Adobe research. Every marketing channel demands more $$$, except one. Consumers trust organic sales channels like Google and rely on it even more and are using it at a rate that exceeds the growth of display and organic social. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. flareAI actively grows your store presence on Google Search. Once a product is found while customer search for it, it is a permanent win! Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day and it will start generating sales and traffic. Let flareAI help to get sales from 20+ world's largest free sales channels, Single click start!
Hope this was helpful,
I think what you have here, is that you get traffic , but maybe not that targeted (not sure about this), it's not converting.
But there's a good chance that it's not converting because of your website, product or pricing.
MAybe you can do a lil survey or polling to make sure of it.
Also google analytics & heatmap tracker can also be helpful to get more data on the conversion.
1. Inbound marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating content through blogging.
2. In order to drive traffic to your site, you need to rank high in search engines. In order to rank higher in search engines, you need to be an authority in your industry.
3. Search Engine Optimization, or SEO, is the process of fine-tuning your website to increase its chances of ranking highly in search results for relevant keywords.
4. By creating interesting, informative, and engaging content, you can organically attract customers to your online store. Original content helps position your business as an industry thought leader and build a lifestyle around your brand.
5. Using your current readers and customers is a great way to drive traffic to your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost.
I really love the graphics and the layout of your website, making the website look professional and colorful. Thank you for leaving the store URL so we can check it out and give out some suggestions.
Adding a reviews section can be the first step you could take to keep your customers on your site. Positive reviews can encourage new customers to write you new reviews. A lot of people now make their purchase decisions based on online reviews. Moreover, leaving reviews for your store can help you better understand your customers and overall customer satisfaction.
Another suggestion I would like to share is to include video content on your website. By introducing this new type of marketing, you are more likely to reach a broader range of customers. Video is a good method to personalize your company and establish a relationship with website visitors. Building relationships and trust involve connections like this. A video can fill the trust gap between consumers and the brands they choose to support. For your website, I would recommend adding videos of models showcasing your brand's clothes. I believe this would add credibility to your brand and customers are more likely to make the purchase.
A retargeting campaign is something also worth trying. Retargeting is a marketing technique to keep your business at the forefront of customers' minds even after they leave your website. With retargeting, an online advertisement for your company effectively follows them to other pages. Your past website visitors can consider you while making a purchase by seeing your retargeting ads, which constantly remind you of your offerings.
Here’s the instruction to help you on running a retargeting campaign on Shopify: https://akohubteam.medium.com/how-to-run-retargeting-campaigns-for-your-shopify-store-c6dc7b7747cb
Hope this was helpful and good luck with generating more traffic to your website!
@TrendrootsIts one of the most common problem in industry. Apart from good suggestions provided by other community members, would like to add social commerce as part of the promotion. Its similar to affiliate marketing but this type of promotions make the existing customers advocates for the brands and products and helps to refer those products to their friends, families and communities which would be more targetted for specific region, category of products and other dimensions.
For solving this problem, we have recently launched the application working on same concept.
https://apps.shopify.com/promoteplus. Please try it out and in case of any question or customization required let me know.
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