Lots of clicks and traffic on my website but no add to carts.. *help needed*

[Camielvv]

Hello everyone, i've generated a small amount of traffic on my page (~300) a day. These are not bots. For some reason no one adds any product to their cart. Could anyone help me out?

Site: https://squarebricks.nl/

I'd really appreciate it if anyone could help me!

[sanjnalal]

Hey Camielvv, 

I checked out your website and it looks pretty good to me! 

The reason you are probably not getting traffic and sales you want is because of lack of marketing. As we all know, marketing plays a huge role in bringing in sales!

My first suggestion is to work on the SEO of your website and all of the product pages. Research and add specific keywords that have search volume related to your products. You can use tools like ahrefs, mozseo, semrush to find out keywords. There are free seo tools available on shopify app store that will help you identify areas of improvement. 

Why do I say this? By targeting keywords, you are essentially targeting users that are looking up exactly what you are selling, making it more likely for them to make a sale! 

The next thing you want to do is start running google shopping ads. Now say it's not in your budget to run ads, the good news is that google shopping ads offer free product listings too. Once again, with google shopping ads you can target users looking what you are selling. 

Beyond that, I noticed your product listings don't have product descriptions. Add product descriptions and ensure you include proper keywords. 

Let me know if you want to explore google shopping ads, I can guide you on how to get started! 

Hope this helps!

[Peter_Datma]

Hello Camielvv,

Amongst other things already suggested by a fellow forum member I would add that you need to get to know what is happening to your products. Which products are getting the views, and still not getting the add to carts. Down the road probably you'll want to see also which products get abandoned in carts and so on. Product level data is necessary to understand your business (product, marketing and customers coming together), which part of your products are delivering better value, where are the issues (pricing, presentation or services) for others. 

Best, 

Peter @ Datma

[Sam_Mahmud]

Hello,

It's so disheartening to see this,

make your website more professional and informative.

create trust

you can create a custom audience and retarget them with special offers like a gift, discount or free shipping, and many more.

create custom events like engaged users who stay around 30 sec and scroll 75 percent. when you have the list of audience retarget them.