I've recently started running facebook ads, and I've been running targeted facebook conversion campaigns for them. So far I've spent $100 across 2 days, and have gotten hundreds of link clicks however only one singular add to cart and no checkouts/conversions whatsoever. I've double checked and my links work fine and there's nothing wrong with the ads. Is there something I'm missing for setup, and how can I increase conversion rate, whether it be "warming up my pixel", or just keep on running it?
Here is my website: https://ezpot.store/products/cooker-pot, I would appreciate any feedback on it aswell.
I will also add on that I have a very decent link CTR as well, 3-4% across all of my ad sets. I have a $0.5-$0.6 CPC and $15-25 CPM. Seemingly all of the stats are very good, everything except for the conversion rate...
are you using a tool like hotjar to help with heatmaps/screen recording everything that the customers are doing on your site? It might help you decide what to do. And what do you have the ads running to? A specific product on a landing page is ideal. And then you need a backend offer to make extra money on the backend to where it justifies the ad cost.
Hi @dpuk ,
This is Kate from PageFly - Shopify Landing Page Builder app.
Congrats on your store! Your store looks so pretty with high-quality images and easy to scan layout, and I can tell you've put in much effort. As a experienced Conversion Rate Optimization (CRO) experts at PageFly , I'd love to give you my suggestions that might be helpful for your Product page.
To further enhance your revenue, apart from other metrics related to Marketing activities, I truly make a innovation for our Product Page in visual aspects as well as CRO Tips.
1. Product detail
2. Re-design Promotion Bar
3. Utilize video or GIF media for specific products like yours
4. Adding a Testimonial section with reality-image
5. Distribute Call to action (CTA) button on each section
6. Prepare campaign for the next BFCM
7. Add favicon to your store
This is not only for Product page, it's for the whole store. A favicon will make your store unique and help customers easily recognize it. You can check this article to know how to add it: https://help.shopify.com/en/manual/online-store/images/add-favicon
If you have any further questions or need additional assistance, feel free to reach out. Wishing you success on your way!
Kate | PageFly team
Please let me know if it works by giving it a Like or marking it as a solution!
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Hey! Firstly I really love the product and your store! I am also getting a 404 page btw - so I recommend checking that first.
I work with e-commerce store like yours every day helping them grow with ads and here are a few things that initially come to mind:
1. Adding social proof
Feature other people using your products by adding product reviews and also UGC content.
2. More product content
i feel like with a product like yours, where functionality is key it’s so important to visually show what you can do with the pot by adding video content.
3. Capture new customers by offering a discount
make sure you’ve got your welcome flow setup with a discount on a first purchase (Klaviyo is fantastic for this)
Bottom line is that if you are driving traffic for a good cost but have issues converting the issue must be with either your product page or the price point of your product.
I am not sure what your competitors are doing in terms of the price point so not sure if that is the case.
Have a go at building out your product page and see if that changes. Happy to share more if you’d like, so let me know!
Ecommerce Growth Expert @ Blue Drop Studio
Work on your website, get a white background and black texts they are easy to read. Your product price is not visible at all. Fix that!
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