Lots of traffic on website but very few ATC or IC

[imones]

Hello guys,

if you can help me, I would like to ask you why I'm not getting what I expected from my FB ADS, I mean, I got lots of traffic from my ADS, lots of sessions on my website, but very "few add to cart", "initial checkout" and sells.

I think I'm doing some newbie mistakes, this is my website: https://spoonsmart.com/

Could someone help me? 

I'm spending a lot of money into ads, I am very sad to get very few results 😞

Thanks a lot guys,

Simone.