Marketing Advice

[MenuBubble]

Hello,

Could I get some advice for my shopify platform to increase sales?
Any recommendations would be appreciated. (Ad ideas, design changes, etc.)

Site: MenuBubble.com

[Dirk]

Hey, @MenuBubble 

First off, congratulations on making the move to Shopify! I would be happy to give you some feedback on your store. The first thing that sticks out to me as an important factor to consider is your store design. I recommend checking out our Shopify design articles to get inspiration and ideas on how to build a great-looking webpage with Shopify. Homepage Design 101 is a recommended resource to check out! 

There is also a great color scheme tool that you can use here. It's completely free to use online. It will essentially show you the types of colors that pair well together. For example, complimentary color to orange would be more of a blue as opposed to green. This makes it easier on your viewer's eyes and also will look aesthetically pleasing.

If there is anything else I can help you with, please let me know.

[MenuBubble]

Thank you! I will look into it.

[Edward-Newgate]

Hi @MenuBubble 

I have visited your website, everything seems good and I do not know what to improve with this so I'd recommend you have a look at these strategies on getting more sales. Hope it helps!

[MenuBubble]

Thank you!

[Propelguru]

Few marketing advice to increase sales:

• Leverage the Power of Life Events
• Bypass ‘Leaky’ Landing Pages Altogether
• Build Communities Around Actionable Hashtags
• Provide a Seamless, Cohesive Visual Experience
• Structure Social Campaigns Around Your Business Objectives
• Keep experimenting and use Your Best-Converting Ad Copy in Your Social Campaigns
• Narrow Your Targeting to Boost Engagement and Reduce Costs
• Start Remarketing on Social
• Monitor Ad Performance Closely to Keep Campaigns Fresh

[Addyz]

Hi @MenuBubble ,

I would suggest you to start using fb campaigns to get some traffic to your stores. There are 1000's of e-commerce stores online. If your are competing with this already established shop only on the basis of seo or social media posts maybe you are not going to get some real results.

You will need to put your products in front of users, and paid fb campaigns are the quick way to achieve that.

Try targeting lookalike of your past purchasers, this way you optimize campaign to find people with closest resemblance to people most likely to convert on your store. If you have significant abandoned cart, try retargeting campaigns. Most of sales for our clients comes in with this campaign. Try running prospecting campaigns for initial 30-45 days and once you have enough conversion start retargeting

Use this campaigns, we have seen our clients getting significant part of their sales by following below strategies:

• Cart abandoned campaigns - Show ads to people who have left cart abandoned on your store
• Best Seller Campaigns - Show people who visited your store in the last 30 days, a carousel ad of the best seller in your store. The data is refreshed on daily basis.
• Discounts/Sales Campaigns - Give discount coupons to your existing customers who might be interested in a product
• Prospecting Campaigns - Find new audience which are similar to people who have visited or purchased from your store.
• Social Media Base Campaigns- Target audience who engaged with your social media posts/ads.
• Cross-sell /Upsell Campaigns- Cross sell or upsell products to audience who have already made a purchase from your store

You must also try this app Addyz. It will help you create branded catalogues and full funnel campaign strategies to increase your conversions and roas.

[VitaF]

Hello!

I see you have received some very valuable feedback already. I would like to contribute to what others have said and also offer to consider SMS marketing and look into how it could benefit your business.

Our team has developed an app called Senderium, which can help you to get started with SMS campaigns and have personal communication with your customers. Before that though, you should create a database of subscribers. Senderium is here to help you out too - you can simply create pop-ups for people who visit your webpage and ask them to subscribe for offering something in return.

I hope this article on how to start collecting your customers’ phone numbers will help you!