Marketing and seo?

[Jtmvintage]

What has been your most effective marketing to drive page traffic?

How would you suggest improvements SEO?

[QuickCEP-]

Hi,@Jtmvintage 

Very glad to hear from your question. I hope my answer below can help you solve the problem of attracting the traffic and improving SEO.

TWO methods to drive page traffic

Social media Advertisement. You can consider advertising on internet platforms like Facebook, Instagrams, Pinterest, Google, TikTok, etc.

Write a blog. You can write some blogs based on product content and publish them on other community platforms, such as Facebook and other platforms, or on forums where customers gather.

Through these two methods, you can effectively increase the traffic entering the website.

suggestion of improving SEO

And if you want to boost your search engine optimization (SEO) efforts and rank higher, attempt the following 11 steps:

1. Optimize your existing content
2. Structure content to aim for featured snippets
3. Create new content based on low-competition keywords
4. Get backlinks from authority sites
5. Optimize images
6. Track metrics with Google Analytics
7. Make sure your site is mobile-friendly
8. Optimize for on-page SEO factors
9. Decrease load times
10. Improve local SEO
11. Use internal linking

If you find this answer helpful please give us a Like + Accept the solution.

QuickCEP

Best Wish

[Daniel]

Hi there, @Jtmvintage! 

Welcome to the Community! Definitely a great place to gather some input regarding anything about the platform!

With regards to your inquiry, please review the following resources as I can see it answering your questions directly: 

• How To Increase Website Traffic in 2022 
• The Ultimate Beginner's Guide to Ecommerce SEO 
• How Investing in SEO Can Grow Your Ecommerce Site Traffic 

Definitely give these resources a review and let us know how they work out to what you are looking for. Also, feel free to share more on what is happening with your business. Any information that you can share will help us understand your situation better and be able to assist further. 

I look forward to hearing more from you. 

[kurbanbd]

The success of your store depends on the marketing channel you are using to promote your products.

If you are a big fan of organic traffic, then go with SEO and create a lot of content. Make sure that your targeted keywords are being searched by people. If people do not search by your used terms, then there will be no sales. 

If you are going to use paid ads, I recommend using Google Ads. Google has a broad & related audience to promote your product. But you must come up with a decent budget and you need assistance of an expert to run your campaigns.

[flareAI]

Hello @Jtmvintage,

Gina here from flareAI - your Fully Automated Free Sales Machine. Hope you are doing good! I am happy to share some suggestions for your query.

Please consider liking and accepting the solution if it helps.

I truly hope my tips will help you improve the traffic and sales to your store.

1. Add high-quality content
Make sure to include high-quality content on your website like in the product description. Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
2. Testimonials to build trust
Adding testimonials, reviews, and badges to your home page beneath your main content will help in building trust and project credibility.
3. Redirect old discontinued product pages
If any links to discontinued items are on your website, it will increase your bounce rate. Instead of such links, you can set up redirects to new pages.
4. Use high-quality product images
Clear, quality product images give consumers quick information on a product. They can see the color, pattern, style, shape, and quality of the product with a glance.
5. Highlight product benefits
Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
6. Optimize the Checkout process
You might lose a lot of customers right when they are ready to buy if your checkout process isn’t simple.
7. Allow Guest Checkout
Offering a guest checkout option takes the checkout optimization process to the next level. You will get more abandoned carts if you want them to create an account to complete the checkout.
8. Add blogging
Apart from writing great content on your product landing pages, you should also leverage blogging to educate, inform, and engage your target audience.
9. Reduce Price Shock
If the extra costs (shipping, tax, fees, etc.) are too high you will get more cart abandonment. One way to eradicate this problem is by offering free shipping. Make sure to highlight that you’re not charging anything to deliver the products.
10. Remind abandoned cart customers
With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart.
11. Make sure your store is mobile-friendly
Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly.
12. Site navigation menu should be easy to use
Your site's main header navigation menu should contains links to collections, pages like Contact Us, About Us, FAQ etc. The footer navigation menu should contain links to Privacy policy, Terms of service, Return & Exchange policy, Shipping policy.
13. Attractive Home page
Your Home page should be visually appealing, easy to navigate, and should load fast. Avoid excessive images and text. Stay on brand and on message with a simple, attention-capturing design.
14. Organize product collections/categories effectively
Make sure your customers experience better and more simple navigation through your store.

Your ongoing SEO efforts can only work if the page is indexed (found) by Google. Unless your site (or store) is many years old and has very few products, there is no guarantee that all the pages you carefully SEO'ed are actually indexed (found) by Google. flareAI automates the update submissions to all the major search engines. Let flareAI help you to grow your revenue on the world's best free sales channels.

$10+ billion in eCommerce on Google Search every day. Sadly, for only 4% of the stores. Find out instantly how much of your Shopify store is missing from customer searches on Google https://flareai.co/FOG.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[BlogPilot]

Hi Jtmvintage,

A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.

Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!

https://apps.shopify.com/blog-pilot

Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!

[Princavir]

For driving page traffic, focus on creating valuable content and engaging with your audience on social media. Share informative posts, interact with followers, and consider collaborations with other businesses in the dental industry. To enhance SEO, optimize your website with relevant keywords and meta tags. Focus on creating high-quality and original content that resonates with your target audience. Consider building backlinks from reputable websites to boost your site's authority and visibility in search engine results. Remember, consistency and authenticity are key in digital marketing for dentists. Be patient, and over time, you'll see positive results! Feel free to explore more dental marketing strategies and SEO tips on reputable websites and online forums.

[RomanAugsburg]

To increase your website's traffic, concentrate on producing valuable content and engaging with your audience on social media platforms. Share informative posts, actively interact with your followers, and explore potential collaborations with other dental industry businesses. To improve your website's search engine optimization (SEO), optimize it by incorporating relevant keywords and meta tags. Prioritize the creation of high-quality, unique content that resonates with your target audience. Consider building backlinks from reputable websites to enhance your site's authority and visibility in search engine results. Exercise patience, and over time, you will observe positive outcomes! Don't hesitate to seek additional dental marketing strategies and SEO advice on trusted websites and online forums.
1.Keywords
2.Content
3.Optimisation
4.Backlinks
5.Ranking