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Marketing Campaign Template

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Does anyone have a marketing campaign planning template they would be able to share?

Replies 5 (5)
Shopify Staff
Shopify Staff
1510 168 251

Hi, @trunorth!

Thanks for reaching out about this, awesome to see that you're looking to plan out your marketing campaigns!

We have a step-by-step marketing guide here from our Help Centre, which is a good place to start. What I like about that guide is that it's simple and straight forward, and it really unpacks all of the different aspects you'll need to think about from ideation, through to analyzing your campaigns after they've launched. Once you've gone through that, and if you're more of a visual learner, you can also go through our Shopify Learn Video Course here, which covers how you can create a marketing plan to reach short-term sales goals.

Is there any particular marketing strategy that you've thought of? If you don't have one already, I highly suggest looking into advertising on social media platforms, such as Facebook. Before advertising on Facebook, you can install the Facebook Pixel onto your store, which will help you collect data about your visitors' behaviours. This will then help with your advertising, because once your Pixel has collected some data, you can make good use of it by retargeting and tailoring your ads to specific audiences. We have a great how-to blog here on how to create better ads using Facebook Pixel, feel free to take a look at it for more information too.

When it comes to marketing, I'd also like to highlight the power of analytics. Your analytics is a great tool to help you keep track of how your campaign is performing. This will allow you to understand which strategies and campaigns have worked more than others, and will help you tailor a marketing strategy that works best for your business. At the end of the day, all businesses require different plans and have different methods that work. Advertising also requires trial and error, so your analytics will be a big help in narrowing down which marketing initiatives are worth focusing on!

Let me know how you get on with the information above! I'd be happy to help if you have any other questions.

Kimi | Social Care @ Shopify 
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Shopify Partner
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There are many platforms to consider for marketing and all of them have a different approach, which are unique for every industry and every brand. 

If you are interested in SMS marketing, we have put together a general guide on how to write SMS copy that sells but also put together some ready-to-go templates for different holidays and industries

Shopify Partner
3879 839 925

Hi @trunorth 


AVADA Email Marketing app provides more than 100 pre-made templates for you, you can use Drag and Drop, Rich text editor or HTML codes to edit your template as well




This app allows you to create SMS flow and SMS marketing campaigns which can approach more customers, increase open rate and reduce abandon rate.


Hope this post can be helpful for your 🙂

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Hi, @trunorth!


Thank you for reaching out here! 


It’s crucial to make sure that your marketing campaigns’ creativity and methods are connected to your strategy and business objectives. Creating a marketing campaign can give you a direction toward success and reduce unexpected costs or uncertainties you may face in the future. 


Below are some basic steps I used when creating my marketing campaign plan: 

  1. Select the business goal for your marketing campaign
  2. Identify your target audience 
  3. Generate marketing campaign ideas 
  4. Select your marketing channels
  5. Develop an offer for your target audience 
  6. Determine requires resources you will need for your campaign
  7. Estimate campaign metrics

Hope this was helpful and good luck with your store!