Thanks for reaching out about this, awesome to see that you're looking to plan out your marketing campaigns!
We have a step-by-step marketing guide here from our Help Centre, which is a good place to start. What I like about that guide is that it's simple and straight forward, and it really unpacks all of the different aspects you'll need to think about from ideation, through to analyzing your campaigns after they've launched. Once you've gone through that, and if you're more of a visual learner, you can also go through our Shopify Learn Video Course here, which covers how you can create a marketing plan to reach short-term sales goals.
Is there any particular marketing strategy that you've thought of? If you don't have one already, I highly suggest looking into advertising on social media platforms, such as Facebook. Before advertising on Facebook, you can install the Facebook Pixel onto your store, which will help you collect data about your visitors' behaviours. This will then help with your advertising, because once your Pixel has collected some data, you can make good use of it by retargeting and tailoring your ads to specific audiences. We have a great how-to blog here on how to create better ads using Facebook Pixel, feel free to take a look at it for more information too.
When it comes to marketing, I'd also like to highlight the power of analytics. Your analytics is a great tool to help you keep track of how your campaign is performing. This will allow you to understand which strategies and campaigns have worked more than others, and will help you tailor a marketing strategy that works best for your business. At the end of the day, all businesses require different plans and have different methods that work. Advertising also requires trial and error, so your analytics will be a big help in narrowing down which marketing initiatives are worth focusing on!
Let me know how you get on with the information above! I'd be happy to help if you have any other questions.
Top 5 CRM Software for Small Business
The Importance of CRM for Small Businesses - At its core, a customer relationship management (CRM) tool gives birth to a simple user interface for a collection of data that helps businesses in identifying and communicating with customers in a scalable manner. Customer relationship management is simple, but, it can be implemented in a huge arrangement of methods like websites, social media, chat, mail, email, telephone calls, and numerous marketing materials that can all be integrated into a CRM for Small Business solution. If you are the owner of a small business, there are several ways a CRM tool can benefit your bottom line, check out our top five,
- Client Management
- Profitability Tracking
- Customer Service Improvement
- Sales Strategy
- Increase Customer Retention
Zoho - Zoho CRM provides an all-in-one solution for small businesses with a set of powerful features of sales and marketing to boost productivity and sales. Marketing teams can organize contacts, market their brand, manage sales pipelines, offer customer support solutions, and do much more than that with Zoho. The cloud-based solution gets easily integrated with other martech tools that are commonly used, offering a smooth flow of customer data. The detailed reporting, team collaboration tools, multichannel contact management, and in-built security measures make it a great pick for small businesses looking to implement an efficient CRM system.
HubSpot CRM - HubSpot CRM is a completely free CRM small business solution that enables businesses in organizing, tracking, and nurturing leads and customers. It looks to automate tasks your sales team doesn’t like such as record all customer interactions and make pipeline management a cinch by speeding up the sales process for your company. In the HubSpot CRM dashboard, you can easily access each and every contact and their personal information in one convenient location. Adding contacts to your HubSpot CRM is also very easy with the help of WPForms and our Zapier addon. It is a great tool for everyone from startups to enterprises.
For more such updates, check Out recent Martech Cube blogs.
There are many platforms to consider for marketing and all of them have a different approach, which are unique for every industry and every brand.
If you are interested in SMS marketing, we have put together a general guide on how to write SMS copy that sells but also put together some ready-to-go templates for different holidays and industries
AVADA Email Marketing app provides more than 100 pre-made templates for you, you can use Drag and Drop, Rich text editor or HTML codes to edit your template as well
This app allows you to create SMS flow and SMS marketing campaigns which can approach more customers, increase open rate and reduce abandon rate.
Hope this post can be helpful for your 🙂