Marketing for Small businesses with Small budget

[PhysicsAcademy]

We are a small business selling educational products we are still starting so we don't have a very large budget for marketing any suggon how we can get new customers to our store ?

[Promer-Alena]

I think you should focus on organic marketing, post engaging content on social media (quick tips, fun learning hacks, memes) and jump into Facebook groups where parents and teachers hang out

Leverage small influencers, offer freebies to teachers or mom bloggers for shoutouts

Referral programs, reward customers for bringing in friends

[av-nu]

I second this. Get to where your customers are and start engaging. With things like educational products there are going to be active communities you can get plugged into (ie home school groups, boards for teachers, etc) - join, contribute (not just pitching your product), and learn (you might pick up some new product ideas or messaging when you see what people are talking about here).

I'd also get started on your SEO. If after doing some research, you don't feel confident, save up and hire someone to help you get this right. It will likely take months to really kick in, but once it does, it will be a great, low cost source of quality traffic.

[Shanthi_Vutukur]

If you don’t have a huge budget, you can start by investing in SEO. It will be much easier and more affordable for you to target high-volume, transactional intent keywords which are relevant to your business, with the help of blog posts and web pages.  

Then, social media has always been an evergreen channel. Start by acing your content strategy on platforms like Instagram, Facebook, etc. Focus on building your community. And maybe once you have a community, you can use techniques like giveaways, etc., to promote more sales. 

And with a small budget, I will suggest that you start running some paid ads. It can be on a platform like Google, so that you don’t rely just on one single means of getting traffic! 

Hope it helps. 

[DaisyVo]

Hi @PhysicsAcademy 

Building your customer base doesn’t have to be expensive. With the right strategies, you can attract buyers without spending much. Here are some cost-effective ways to market your store:

1. Steal traffic from Facebook Groups (or Reddit; Quora...)
   Find groups where your ideal customers hang out. Be active, provide helpful insights, and naturally introduce your products when relevant. This builds trust and can drive sales.

2. Leverage TikTok & Instagram Reels
   Short videos sell. Show your products in action. Educational tools? Teach something in 30 seconds. No budget? Use your phone. The algorithm rewards new creators and free traffic means free sales.

3. Find micro-influencers
   Smaller influencers (under 10k followers) often accept free products in exchange for content. This can be a great way to get exposure without high costs.

4. SEO for long-term wins
   If your product solves a problem, people are searching for it. Write blog posts answering their questions. "Best learning tools for kids" or "How to improve focus while studying"—get on Google’s radar early and over time, this can bring in organic traffic.

5. Email capture from day one
   Offer a freebie (discount, educational guide, or worksheet) in exchange for emails. Then, nurture your subscribers with helpful content and occasional product promotions.

Marketing doesn’t have to be expensive. Focus on these free strategies, stay consistent, and your customer base will grow. Wishing you success with your store!

Best regards,

Daisy.