Marketing my website

[hirawats]

Hi,

I am looking to market my website before the launch. Pls help in connecting. My store is based in India. Would be helpful if anyone can guide me.

Thanks

Sam

[Julie · Accepted solution]

Hey, @hirawats!

Julie here from Shopify Support.

It's great to hear that you're getting ready to launch your store. Have you already reviewed our Essential Shopify Store Launch Checklist? This is a great resource that will help you ensure you've completed all of the steps necessary prior to launching. 

What kind of store do you have? What kind of products are you selling? How you market your business largely depends on the type of store you have and the audience you intend to target. Before you start marketing your business, it's a good idea to create a marketing strategy to help you determine who your target audience is and how you plan on attracting them to your store. If you haven't yet done so, you can get started by checking out our help doc on how to develop a marketing plan.

Some questions to consider as you work on your marketing plan include: 

• How would you describe your brand? Think of your brand as a person. What words would best describe their personality?
• Why should customers buy from you? Think of some of the words that describe your brand in this message to create your value proposition. This will help create a consistent brand message across all your advertisements and content.
• Who are your customers? By understanding your customers' gender, age, location, and lifestyle, you'll know where to focus your marketing activities and fine-tune your message. For example, are you going to be selling to customers in India, or will you also be selling to customers in other countries? 

Another great resource I recommend checking out is our blog post, How to Get Your First Sale in 30 Days: A Marketing Checklist for New Entrepreneurs. Here, you'll find a ton of great advice on how to successfully promote your online store in a variety of different ways, from free traffic sources to paid advertising. As you continue to prepare for your store's launch, I think you'll find it quite useful. 

What kind of marketing ideas do you have so far? What exactly are you needing help connecting? I'd love to learn more about your marketing plans and offer further guidance.

Looking forward to hearing from you!

[hirawats]

Hi Julie ,

thanks for the great information! As I am new to this , suggest me some ideas how do I market my website. I would like to target only India as of now. If you could suggest some marketing ideas how can I market my brand n products to public. If you have some marketing support team I am ready to hire them. 

[Julie]

Thanks for following up! I'm glad to hear that you found the information useful. 

Did you also get a chance to review the blog posts shared above? In them, you'll find plenty of ideas on how you can market your business. That being said, some popular marketing tactics include paid advertising and content marketing. 

Through paid advertising, you can create Facebook, Instagram, and Google Shopping ads. In fact, you can even create and manage these ads directly through Shopify. You can learn more about how to get started with this here. Because you will only be selling to customers in India for the time being, this should make it easier to target your ads.

Content marketing, on the other hand, is all about creating content to tell stories about your brand in blogs, emails, videos, and social media.

Have you already created a blog for your online store? Blogs are great ways to boost your brand image and connect with customers. They also give you the opportunity to provide information about your products and can even help boost SEO, making it easier for your customers to find you through popular search engines like Google. Another great benefit of blogs is that they can also provide you with content for social media posts, as well as email newsletters if you plan on doing any email marketing.

If you are new to blogging, we actually have a guide called, "4 Ecommerce Blog Post Templates To Build Traffic For Your Store". These templates should give you a good foundation to help you get started with your first post.

Email marketing is another great way to market your business. With Shopify Email, you can create email marketing campaigns and send them directly from Shopify. You can also design your emails to match your brand, share recent blog posts, and link directly to products to share them with your customers.

If you'd like to get started with email marketing, we actually have a great blog post called "Email Marketing Best Practices: How to Improve (Almost) Every Email" I recommend checking out. There, you'll learn more about email marketing and the different types of emails you can send your customers. 

Ultimately, how you should market your business also largely depends on the type of business you have. If you would instead like to hire someone to handle your marketing for you, then I recommend getting in touch with a Shopify Expert. In fact, there's a section in the Shopify Experts Marketplace specifically dedicated to Marketing and Sales.

What are you selling? I'd be happy to pass along some resources specifically pertaining to your industry! 

[hirawats]

Hi,

Thanks for the info! My products lists to Uniforms relating to All sectors I.e Corporate Uniforms , Hospital Uniforms . Industrial Uniforms , Work Wear Uniforms and selling readymade garments , home furnishing products related to Bedsheets , Door Curtains , Towels n etc.


Shopify expert? Suggest someone of India whome you find a trust verthy


Regards
Samyak

[Julie]

Thanks for the quick response! 

It sounds like you have a pretty broad selection of products. In this case, it could be a bit difficult to find your target market. If you aren't familiar with the term, a target market is a group of consumers who will be most likely to buy your products. Finding a specific target market can make it much easier to target your online advertisements, as opposed to marketing to everyone in India, which can be ineffective and expensive. Have you considered narrowing down your products and finding a niche? This should help you better define your target market.

If you haven't yet identified your target market, I recommend checking out our blog post, "Defining Your Audience: Strengthen Customer Messages With Target Marketing". This should help you figure out the types of customers you will be targeting with your marketing efforts. Knowing who your customers are and how you will be attracting them is one of the most important steps to take when launching a business. 

In regards to Shopify Experts, there are quite a few available for hire. While I don't have any specific recommendations, I would suggest browsing the Shopify Experts Marketplace, where you can filter search results by country. This should help you find someone local to assist with your marketing! 

I hope this helps! 

[Scope16]

Hi there I personally have helped many beginners in eCommerce gain that first sale through giving a free consultation and understanding what marketing strategy will work best with their website. If you are interested in pursuing a proper marketing strategy from a professional please feel free to email me at scopemarketingfirm@gmail.com, or check out scope16.com to learn more.  I recommend taking a look at professional marketing options such as mine as well as looking at other businesses that have similar products selling to get a grasp of how other businesses are able to make sales, an easy way to find these businesses would be to reverse image search your product images and product titles to see if there are other dropshippers selling the product. I wish you the best of luck and once again please feel free to email me at scopemarketingfirm@gmail.com if you are interested in a free consultation and strategy sessions that can hopefully turn into a fully fledged marketing plan.

[Propelguru]

Marketing a website is not simple as it looks, and to start with the marketing of a website; you need to first understand the business for which you are going to do the marketing.

Marketing for a website, have the following steps which need to be followed - 

• Understanding The Business

• Optimizing The Website

• Know The Audience

• Competitive Analysis

If you are looking for a digital marketing agency that can do it all for you, then you can contact Propel Guru.

[Bray_blak]

Hello my name is blak
i'm a marketer with years of experience and lots of successful projects which i will show you when you message me
my main Goal is to make your store an awesome and a sales pipe
with my marketing tactics your sales are guaranteed

1. revenue funnel that will help retain all traffic that lands on your store till they take an action
2. pinterest setup for traffic (1$) daily budget to know where most traffic stops to make correction
3. Facebook or google ads for sales and conversion (depend on your niche)
4. Email marketing to get you extra sales aside earlier

kindly message me lets make your store your source of Joy!!!
February 10, 2021