Marketing new store

[Zakarias]

Hey. I'm very soon launching my store where I sell tote bags that people can upload their own designs too and I print it for them. How should I market this?

[Adude]

Hi @Zakarias 

They're alot of ways to market pre-launched site that's based on POD (Print On Demand) 

1) Creating of Coming Soon Page: These helps alot by notifying and creating of awareness to your targeted audience about the upcoming site that's based on POD, apart from notifying it also helps in capturing leads which will be useful in sending weekly newsletters and SMS messages and it's advisable to carry out this step two weeks before launching.

2) Implementing Of complete Email marketing techniques: These can be done before or after the site has been launched. Email marketing is the most effective way to market newly launched brand or site, it helps in driving TRAFFIC, INCREASING OF BRAND AWARENESS, CAPTURING OF LEADS, SKYROCKETING OF ENGAGEMENT by deploying an Un-bounced Campaign to right targeted niche AUDIENCE. And so much more functionalities.

3) Running of ads and Ranking of Site on Google Page: These helps alot by boosting your site TRAFFIC, AWARENESS, ENGAGEMENTS and SALES. If you want your Site to be Sales Boosting immediately after been launched follow this steps and contact me for more advice based on how to market your site and OPTIMIZATION. I would like to recommend an expert in Digital Marketing Field to you but I would like you to reply to this post first then I will be sure if you would like to have it or not 😊. Helping people to succeed is what am after🤞Thanks

[denverdiamondso]

The very first thing you should do is to list your business on google and other search engines!

After that you can start marketing your business. Listed business will create positive impression among users/visitors!

[Niki_K]

Hi @Zakarias,

there are many ways how you can market your products.

1. What’s your targeted audience? What are the characteristics of this audience/audiences? Is it mainly B2C or B2B — such as companies creating their promo materials.

2. How this audience/these audiences behave? What do they do? What social media do they use? How they can benefit from your products?

3. Make sure your store is 100% working. Your navigation makes sense, people can easily find information about shipping costs, return policy, can contact you…

4. Based on the audience, put together the strategy and tactics — write down the channels you’re going to concentrate on (paid ads, social media, content marketing, email marketing, event marketing,…).

5. Really, there are many ways how to start — everything depends on the audience, your resources, the product itself…

If you would like to discuss your store further, feel free to contact me. I’ll happy to do so!

[UpPromote-old]

Hi @Zakarias,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient! 🙂

With the marketing strategy, you should spend first priority to find the methods which brings positive results with no risky and low cost. It much better for you at this time. Running ads such as Facebook ads, Instagram ads, even Google ads are popular methods to viral your products faster. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

Using affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

How to publish your affiliate registration on your menu bar?

You can add the affiliate registration form on the shop menu, so any visitors who visit your site can easily approach your affiliate campaign.

Your affiliate can create an account and log in right in your shop, which is really simple and convenient.

The advantages of affiliate Marketing compared with other methods

1. Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

2. Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

3. Brand Awareness

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know. For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

4. SEO Value

Publishers (the affiliates) link to your website to send traffic your way. Provided they aren’t spammy, these links are usually beneficial for your off-page SEO efforts, since inbound links are a huge factor in Google’s ranking algorithm.

5. Customer Data

UpPromote: Affiliate Marketing provides you valuable data and insight into how, where and why your customers are buying, which you can then use to make smarter marketing decisions in the future across other channels.

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I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

All the bests,

UpPromote: Affiliate Marketing

Build. Manage. Succeed with Affiliate Marketing

[saleenajohn]

First Try to get some sales as soon as possible because it will motivate you. Try to sell some products to your friends and family. Marketing platforms that I personally recommend or go to.

1. Instagram
2. Facebook Adsdasda
3. Pinterest
4. Snapchat
5. Email Marketing
6. Niche related forms
7. SEO targeting low competition keywords using Blogs

[vinods]

Hi @Zakarias 

You can do digital marketing via 

Google & Bing Ads 

Social media

Organic Search

Email marketing

[legostore]

you should go to https://youtube.com , there are many guru dropshiping video available to learn about it

[Sam_DM]

Hi,

Try creating presence on social media and brand listing on search engines. 

Then we can keep posting about the appealing item on social media. Once we are listed by search engine, having social media presence will help in organic searches. 

Furthermore, once the website is published try paid ads on social media and search engine.

Tip: Focus on reviews for search engine listing and comments helps on social media. 

Hope this helps!

Kind Regards,

[KimberlyB]

Hi @Zakarias,

Creating a webstore and stocking up on the supplies is just the first step. Promotion is the most important part of any business. Even for Shopify stores. Doesn’t matter how great the quality of your product is. If people don’t know that your website exists, you won’t be making much sales, obviously. 

To promote Shopify Stores for free, it is necessary to use some marketing strategies such as optimizing stores in search engines. It helps the stores appear in the relevant search results to reach the targeted audience. Proper interaction with the customers and marketing will also promote your Shopify stores.

We can share more tips on how you can promote your Shopify store by visiting our blog.

[baldeepdhurkot]

Hi Zakarias,

There are tonnes of things when it comes to marketing. It's a big ocean but we have to make sure is we keep swimming to cover most areas. By swimming, I mean marketing. 

Running initial marketing campaigns are significant tests, for example, you run 1-2 campaigns for a week & look where you can improve. You fix the things and again run with an improved version, whether the improvement was on the store or in campaigns both bring results.

It's always testing & improving and getting to that campaign that profits you the most. 

Let's just connect, your store may be eligible for 15 days free marketing trial from my team. I'm a Print On Demand Special & a Shopify Partner Developer.

@baldeepdhurkot 

Cheers!

Baldeep Dhurkot