How can a beginner learn effective marketing strategies?

[AnthonywiththeA]

Hey, my name is Anthony and Iam pretty new at this and I just want to learn what can be taught about marketing everything seems easy from a new person's standpoint but just one thing that really stands in the way is marketing may seem easy to people that really know what's up but to someone that's new seems hard if anyone can give me a heads up on what can be learned from the basic standpoint that would help fuel my drive thanks and have a good day. 

[PauloSantos]

Hello @AnthonywiththeA 

Welcome to the Shopify Community, Thank you for leaving the question!

Run Ads to get more traffic to your store

To increase traffic for your Shopify store, you should consider running ads such as Facebook ads, Insta ads, Google ads, TikTok ads, etc. Among these platforms, TikTok is the best for online merchants.

As you are a beginner, you should consider using a free app such as NestAds to optimize your marketing budget. NestAds also help you quickly create and manage your ads campaign and receive one-to-one support from a TikTok partner.

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That’s all my suggestions for your store. If you find them helpful, please give me a LIKE and ADD TO SOLUTION.

Thank you for reading my comment!

[Brendan-Optily]

@AnthonywiththeA , people say that marketing is part Art, part Science. The truth is that today marketing is far more about the science than ever before and is something that you can learn. Yes there is a massive component of creativity and problem-solving in successful marketing, so if you have those two attributes already then you've got a good basis to progress further.

Our job as marketers is to nurture consumers through their purchase journey, nudging them towards making decisions in favor of our brand. Even if we are lucky enough that a consumer undertakes all steps of their purchase journey in a single impulse interaction or it takes them several weeks, our task is broadly similar; ensure all our touchpoints are optimized to support the various psychological and behavioral needs at each stage of the journey.

Understanding our customers’ typical purchase journey enables us to build a marketing strategy that supports our growth objectives. Our goal, for example, is to create a $10 million store. Our marketing strategy to achieve this goal is to support our ideal customer profile through the purchase journey by making it easy for them to 1) discover and be inspired by our brand, 2) learn about our unique selling points, 3) choose to purchase from us and 4) become loyal advocates for our brand. This four-step approach becomes the framework for all tactical decisions, enabling us to decide what to do and what not to do.

Our four stages at a glance are:

1. Inspire
Upper funnel marketing focuses on finding in-market consumers and inspiring them with our brand story. We want to inspire “cold” audiences with the idea of how our product offering can transform their lives and thus generate enough curiosity in them so that they might add us to their consideration set.

A disruptive approach to upper funnel marketing attempts to intercept consumers who are already in-market but perhaps not actively searching for solutions. This is half a step further along the purchase journey than traditional awareness campaigns. Big brands with big budgets often use broadcast marketing tactics to stimulate awareness of a specific problem. Digital marketers, with smaller budgets, often try to engage consumers that have already demonstrated propensities to purchase in their category and present their brand as an attractive alternative.

Our marketing tactics at this point of the funnel revolve around ensuring that it is easy for in-market consumers to discover and be inspired by our brand and product proposition. We are often interrupting their flow while they are engaged in some other activity and our success will be marked by our ability to instantly stand out and resonate with who they are and what is important to them.

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2. Educate
Middle funnel activities address audiences who are actively researching offerings but are not yet at the point of making a purchase decision. They require more information to support their decision-making as they evaluate alternatives. We set out to actively educate “warm” consumers as they consider their options about what makes our solution so great.

Our marketing activities here are focused on answering the question of why someone should purchase this product from our brand. Messages are anchored around specific and unique benefits that can be achieved, addressing all of the questions and points of comparison that matter to these shoppers.

Our tactics focus on ensuring that we have a controlled presence in all of the places where consumers go to research their purchase decisions in this category. This will range from search engines to product review sites, social media, blogs, affiliate platforms, marketplaces etc. Our goal here is to make it easy for consumers to understand our value proposition in these environments and to drive them to our website where they can learn more and hopefully purchase. We want to start to control more of the conversion with these actively-researching consumers.

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3. Convert
Lower funnel tactics seek to address shoppers who have demonstrated high purchase intent; helping them overcome any lingering purchase objections and nudging them to make that final purchase decision in our favor. Our goal is to convince “hot” audiences to convert to our store right now.

It is likely that over 97% of all visitors to your Shopify store will leave without ever purchasing. That’s massive! While the eCommerce team is focused on optimizing the on-site experience for the 2-3% who will convert, the marketing team’s job is to address the needs and expectations of the other 97% to bring them back to our store.

At this point in the purchase journey we now know so much more about these consumers. We know where they came from and what products or variants they are interested in. We are in a position to gather data from them directly about their likes and needs. The range of data available to us on each customer enables us to deeply personalize our marketing. We can communicate timely and relevant messages to convince these shoppers to buy from us right now.

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4. Loyalty
The first purchase decision made by a customer in our favor is only the start of a long and mutually beneficial relationship. Like any relationship, ingredients to long-lasting success involve listening, understanding and responding appropriately. Modern eCom platforms such as Shopify come with powerful tools to help us analyze and understand our customers' purchase behaviors, so that we can deploy effective tactics to grow those relationships.

Customer relationship management (CRM) processes and tools enable merchants to automate much of the effort involved in analyzing and managing your customer base. As your customer base grows, the complexity of your task in personalizing communications with them increases and choosing the right tools will greatly streamline your efforts.

We know that loyal customers can become brand advocates and so our marketing efforts are two-fold here; increasing the repeat purchase rate and acquiring new customers directly through our existing customer base. This revenue flywheel is the most powerful route to growth for our store and if done correctly can greatly reduce the costs to acquire new customers.

If you can get your head around some of this, you'll be in good shape. All the best!

[flareAI]

Hello @AnthonywiththeA,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. We are helping Shopify Merchants grow their store presence in Google and other major sales channels and generate sales of $5 million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

It's wise to invest 10-30% of revenue back into ads. You can try to get more sales organically.

1. Content marketing
You can promote your store through articles or blog posts, videos, and other forms of digital content.
2. Email campaigns
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers.

An effective email campaign will help in gather data about subscribers, provide valuable content to customers, encourage customer engagement, drive conversion and increase site traffic, get helpful feedback from customers and build a customer loyalty program. Email campaign includes welcome email, newsletters, transactional emails, etc.
3. Affiliate marketing
Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission. Anyone can sign up to be an affiliate, though. An affiliate signs up for your affiliate program and sends visitors to your Shopify store through their special referral link, and any sales that you make as a result of their promotion earns the marketer a reward.
4. Google Shopping
With the partnership with Google, Shopify automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can also connect your Google Ads account as well to create Google Smart Shopping campaigns from within Shopify.
5. Social media campaigns
Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns.
6. Continuously posting on social media
Social media is a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

[Beckyshark]

I was browsing your store and I'm honestly impressed. You have great products, and I see it as an aspiring eCommerce store, I would love to talk more about growing your business and share some marketing tips with you. There's a huge potential growth in your niche that could reach even more people. I can help you boost your store conversion rates and take your business to the next level.

[QuickCEP-]

Hi, @AnthonywiththeA,

This is QuickCEP-software that can help you increase your income.

Very glad to hear from your question. Marketing is a very interesting thing. If you want to quickly get started marketing, then you have to consider the bottom logic of the customers. I strongly recommended you get to know AARRR model, a classic model in Internet business

1.Acquisition

Acquisition can be done through Internet channels, such as advertising, content, and social media, give the customer opportunities to get to know your brand and attract them to your website.

In this process, you should do research not only on customers, but also products, find out the customer needs and selling point of your product. Match these two points would bring more click to your website.

2.Activation

Some customers leave directly on your website, some customers have a glance of your website and then leave, some users browse a few pages and then add to the shopping cart, some users click on the product and then make a purchase.

Obviously, we need to analyze the whole process path of users adding to the shopping cart and purchasing, whether we can find an action that most of the two groups of users have done and guide more users to repeat this action this is the process of activated.

3.Retention

The definition of retention (also known as conversion) is very clear, which is the customer places an order to buy, so you need to facilitate them to buy the product, whether it is the first order discount, or sending coupons to the user, there is always a way to impress the them, then what you have to do is to repeat this action constantly to guide more customers to place orders on the website.

4.Referral

When your website has a certain number of customers, which might be 10,000 loyal customers, you can consider asking them to recommend products for you. You can use plug-ins such as user loyalty, sharing rewards, etc. to guide them to share your products to their social media, which can help you bring in more subscribers. In this way, there will be more and more users of your website.

5.Revenue

With the cultivation of customers on the website, we need to consider more paths to boost revenue, which might be to increase the conversion rate of users, to increase the repurchase rate of customers, and to increase the unit price of users. you can gain decent income if you consider this issue.

To increase the conversion rate, you can consider the third point. To increase user repurchase, you can use regular activities and regular reminders to guide users to buy products again. To increase the unit price of customers, you can use multiple discounts and cross-selling methods to increase the price of every order for the products.

If you understand the above 5 points, then you basically understand the Internet marketing model. Please be free to contact usf you still have questions about these contents.

Our product, QuickCEP, a really cost-effective, useful marketing app. It helps you do all-round marketing automation with professional advice, build your customer data platform , and it also has chatbot function, which means you don't need to pay for Tidio, Omnisend, Klaviyo any more. Fill in the invitation code with '10KE' when registering, you'll get 1-year free trial, and 10,000 free emails for free!

If you find this answer helpful, please give us a Like and Accept the solution.

Best Regards,

QuickCEP