Marketing

[GreenTrebol]

Hello! I am new to the application, it has been 1 month already, and I have not sold anything, can you please guide me what the marketing is like or how do I get my store to be seen by customers? I have already paid the first month and I am not selling, thank you.

[Kate_WSQ · Accepted solution]

Hi @GreenTrebol ,

Congratulations on your new Shopify store! I understand it can be quite challenging to drive traffic to a new online store. Here are several strategies you can implement to improve visibility and attract more customers.

Optimize Your Store for SEO: Consistent effort and ongoing optimization are essential for successful organic search engine optimization (SEO). Here are some key things you can do:

• Conduct keyword research and optimize your product pages, blog content, and metadata accordingly.
• Keep your website structure clear and easy for search engines to crawl.
• Provide valuable and relevant content in your blog posts and product descriptions.
• Optimize your Facebook and Twitter metadata to improve social media visibility.
• Use Google Product XML to ensure your products are properly indexed.
• Monitor your progress using Google Search Console.
• 

Leverage Social Media: Social media platforms can be powerful tools for promoting your store and engaging with your audience. Consider the following:

• Post engaging content regularly on platforms like Instagram, Facebook, and Twitter.
• Collaborate with influencers in your niche to reach a broader audience. (this can be expensive)
• Utilize features like Instagram Shopping to allow users to purchase directly from your posts.

Invest in Paid Advertising: Paid advertising can quickly increase your store’s visibility and reach. Try the following:

• Run Google Ads targeting keywords (from your key word research) related to your products.
• Create targeted ads on social media platforms like Facebook and Instagram.

Build an Email List: Email marketing can help you maintain direct communication with potential customers. Collect email addresses by offering discounts or other incentives and set up automated email campaigns to welcome new subscribers, remind them of abandoned carts, and promote special offers.

Implement a Referral Program: Encourage your existing customers to refer friends and family by offering incentives like discounts or freebies.

Encourage Customer Reviews: Positive reviews can build trust and encourage new customers to make a purchase. Make it easy for customers to leave reviews, and respond to both positive and negative feedback.

I hope this helps! If you need further clarification or have any other questions, feel free to ask.

[GreenTrebol]

Thank you so much, i will put your advice into action  🙂

[coffiend]

Once you acquired new store visitors with your marketing efforts, you'd also want to keep your existing customers engaged. This means regularly performing customer segmentation and preparing marketing campaigns for each of these segments. All of this can be quite overwhelming if this is your first time. 
This is why I built Spreeflo as a Shopify app. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer. It'll save you alot of time but also constantly be working in the background to help acquire new sales from your existing customers.

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