SEO, AdWords, affiliates, advertising, and promotions
I recently opened my store [selling graphic novels and tshirts] to pretty stead traffic and sales. After the first week we've only had one sale. The issue I believe is we are trying to drive 100k followers from Instagram but we only have action when my buddy posts on Instagram. Any idea on how to generate sales with his IG audience as well as expand the market to a new audience.
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Hey there @bigkahuna the key would be in pushing the ads so it doesn’t need to be just when extra posts are made that new traffic will come in. You should get in contact with someone who’s well versed with IG ads and they should help you out with targeting them in the right areas and whatnot.
I think you can start by:
- Making your product worth the money. The best way to market is to understand your customers, instead of just focusing on inviting them to buy. Create stories around your products, focus on your customers' difficulties and help them find solutions. If you find it difficult to attract attention from the beginning, you can use seeding to get some compliments, natural interactions, and create a little warm-up for the page to be more lively.
- Make best friends first and then sell later.
- Instead of inviting customers to buy right away, try organizing some free online consultations. Talk about your products, share the benefits, but don't pressure customers to buy. Just share enthusiastically, customers will see that you are a good listener and have a good heart. Even if they don't buy right away, when they need the product, they will remember you first! If you want to add credibility to your consultation, you can use seeding to get comments to appear first, asking about issues that customers are often interested in. This not only attracts customers but also makes them trust your professionalism more.
- The secret of a true best seller:
- Find out the customer's real problem: Don't just say how good your product is, but understand what difficulties the customer is facing. Help them see that you have a solution.
- Draw the future that the customer wants: For example, when selling supplements, emphasize "a toned body, confident in every outfit"; when selling household appliances, draw a cozy, convenient family scene.
- Provide a specific and simple solution: Show customers how to use the product in the easiest way, so they can see the clear benefits right away.
Good luck!
thank you so much!
This is an accepted solution.
Hey there @bigkahuna the key would be in pushing the ads so it doesn’t need to be just when extra posts are made that new traffic will come in. You should get in contact with someone who’s well versed with IG ads and they should help you out with targeting them in the right areas and whatnot.
awesome! i really appreciate that emmanuel
well, you can collaborate with your friend to promote your store consistently to their Instagram audience. use engaging posts, reels, and stories showcasing your products. expand your market through Instagram ads, influencer partnerships, and hashtags targeting graphic novel and t-shirt lovers.
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