Marketings

[kayswonderland]

Does anyone know any free ways to market. Ive joined fb groups and made a tik tok but still no sales

[PageFly-Victor · Accepted solution]

Hi @kayswonderland, 

Check out these Free Traffic marketing methods you can use to grow your store: 

01. Try Out Pinterest Marketing

One of the most important things to remember when doing Pinterest Marketing is remembering that it's meant for a visual medium. Posts need to be eye-catching and must have strong visuals - like beautiful photos or professional-looking graphics. Try posting regularly (one pin everyday). 

02. Develop SEO Strategy 

Optimizing your Shopify store in terms of SEO is another way to increase sales. After all, as more potential customers will get to see your products, there is a higher chance of a conversion taking place. 

Developing and implementing an SEO strategy is the easiest way to increase organic traffic. To help your SEO efforts, we’ve gathered the best tips and practices for the optimization of your Shopify store. 

1. Implement relevant keywords into the content (including page titles, descriptions, and image alt text) of your online store. 
2. Ensure all of the URLs and filenames match the corresponding content. 
3. Create content that is relevant to your products and industry. 
4. Encourage other credible websites to link back to your online store. 
5. Utilize Shopify’s built-in SEO features to better optimize your content. 
6. As suggested by Shopify, “add your sitemap.xml to Google Search Console, so that your online store website can be easily crawled and indexed.”

 03. Recreate your Shopify store on Facebook 

Scrolling down Facebook feed has become a part of our daily routine. 1.73 billion users worldwide scroll down their Facebook feeds every day, which is almost a quarter of the world's population! 

The good news is that you can leverage the immense power of Facebook’s reach to improve sales. It’s fairly easy to start selling on Facebook as there is a dedicated feature that allows you to connect your Shopify account to Facebook. This way, your Facebook account will directly incorporate your Shopify store, meaning that you won’t have to keep separate inventory for each store. 

Besides, Shopify allows you to create Facebook ads directly from your Shopify admin panel. This feature is particularly useful as it automatically targets the right Facebook audiences that may be interested in your products. 

Here’s how Todd Snyder, a menswear fashion brand, managed to pull off a Facebook store. 

04. Feature User-Generated Content In Your Online Store

This is one of the most common Shopify marketing ideas, however, its importance never fizzles out! 

Did you know that 79% of consumers claim user-generated content (UGC) highly impacts their buying decisions? In contrast, the same study shows that only 13% of consumers say content from a brand is important. 

Sharing UGC is a great way to generate social proof. Promotional messages work the best when someone but your sales team delivers them. Social proof works because, as humans, we tend to repeat behaviors of those who seem trustworthy. 

How to encourage UGC? 

User-generated content can take many forms. Some common examples of UGC include customer reviews, testimonials, and other brand-related content (such as images, videos, social media posts, etc.)

Social media is the best channel to encourage UGC. For example, you can launch a social media contest asking users to post pictures of your product with a particular hashtag. This way, you’ll create a win-win situation in which you’ll get tons of UGC, and participants will receive awards for their efforts. 

05. Launch A Customer Reward Program 

Customer retention is another cost-effective way to boost sales. One way to retain more customers is by launching customer reward and loyalty programs. 

Just like with social media contests, customer reward programs are a win-win for you, as you retain more customers, and for your customers, as they gain extra benefits for making purchases. 

NorthFace does a great job promoting their VIPeak customer loyalty program. 

Read More: How To Use Loyalty Program To Boost Sales For Your Shopify Store

06. Improve Your Email Marketing 

Email marketing is one of the most effective channels for encouraging more sales and improving customer retention. 

Besides, email is an effective eCommerce marketing channel as it offers many occasions to contact your customers. Here are just some of them: 

• Welcome emails sent to new customers as soon as they complete a purchase/subscribe to your email list. 
• Promotional emails with special offers and discounts. 
• Regular newsletter emails with company updates, product tips, and other useful information. 
• Personal appreciation notes and thank you emails to loyal customers. 
• Emails asking for customer feedback. 

This Adidas’ email is a great example of how email marketing should be done. 

07. Emphasize your brand’s social responsibility 

There has been a distinctive shift in recent years towards values and social consciousness. 87% of American consumers said they would be willing to buy a product or service based on the company’s advocacy regarding social issues. 

That’s why emphasizing your brand’s social responsibility and mission is so important. Include a separate Values section within your About page. Create blog posts explaining the importance of the cause you’re supporting and describing which action you’re taking to address the issue. For example, if your brand promotes sustainability, you can create content describing how your production is aimed to reduce the carbon footprint. 

Here’s how Converse, a US shoe company, manages to emphasize its social responsibility statement on the landing page. 

08. Display customer testimonials  

Just like user-generated content, customer testimonials have the potential to increase your sales. Use this example by G-Star Raw, a Dutch clothing company, as an inspiration for how you can ask for feedback on your website. 

Featuring customer testimonials and feedback under items or on the landing page is a great way to add value to your products and brand. Here’s another amazing example of how to display customer testimonials on your landing page. Even though Bizzaro isn’t an eCommerce company, you can use their unique take on how to display customer testimonials as an inspiration when featuring your testimonials. 

09. Use the Shopify Experts tool 

This is one of the Shopify marketing ideas that can only be found on Shopify (Captain Obvious reports for duty!)

Shopify Experts is a tool that allows you to hire Shopify marketing experts to help you increase sales.

With Shopify Experts, you can find professionals to do the following: 

• Email campaign setup, email automation, and custom email templates creation.
• SEO page optimization, offsite SEO, inbound links, and search engine ad campaigns.
• Social media content creation, ads, and audience reach. 
• Marketing content creation and content marketing research. 
• Sales channel setup and optimization. 
• Conversion rate optimization.
• Google Analytics setup and Facebook Pixel setup. 
• Marketing and sales guidance. 

You can filter the professionals based on how much they charge, their geographical location, and the language they speak. Also, you will find that each professional has their rating, reviews, and the number of completed projects. Regular blogging has the potential to help your online store rank better on search engine results. Also, it’s a great opportunity to connect with your customers and help them fill out their knowledge gaps. 

Create content pieces on the topics that appeal to your target audience. Include strong call-to-actions in each content piece to direct visitors back to your products. Don’t overpromote your products, though. Education and nurturing your to-be customers should be your primary objectives for content creation.

[kayswonderland]

Thank you so much! I appreciate it alot!

[PaolaCastano]

Plan your keyword strategy

Google Ads has different campaign types, but most of them are based on keywords. When building your webpage, social media posts and ads you need to understand what keywords match your business and which keywords have a higher search volume. What are your most important keywords? Which of them are more relevant for your business? You will need hundreds of keywords, maybe even thousands, to get keywords that actually interest you. 

SEM strategy - Create your first campaign

Creating Google Ads is a complex task that requires investing a lot of time on learning the basics. With our Clever eCommerce Shopify App save time creating your first campaign! Complete 5 steps with basic information about your business and your audience, and let our automation software build great campaigns for your business. You will always be able to modify them and create new ones based on what you need. If you are already running campaigns, create one with us and compare which one works best for you! 

If you are a google ads beginner you can also use Clever free promo code with the guarantee of a Premier Google Partner. 

[Babatundet55]

Hello there i just read through your messages and want to let you know that ,there are many ways in which you can market your products apart from those 2 social media that you just mentioned .you can market your products through email marketing of which I can be of help to you in that area of you will permit me.

[backlink077]

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[Delloop]

Hi @kayswonderland 

I wonder if you've tried to stay connected and thereby engage with your customers after the sale?

It is generally accepted that selling to existing customers (even getting them to buy one more time) is the cheapest way to market your store.

There are many ways to do this, but I wouldn't recommend emails or SMSs etc. There are other ways, more direct and more relevant ways to stay connected in an enduring relationship with customers.  

I even know a Shopify APP that could help 😉