Hello @Onlinetrap,
In your situation, where you need to send emails to a specific segment of your subscribers, particularly those affected by a delay, you'll need a tool or method that allows for targeted email campaigns. Here's how you can approach this with the tools you already have, Shopify and Tidio, and some additional recommendations:
Firstly, Shopify's email marketing tool offers segmentation features that can be quite useful. You can create customer segments based on their purchase history, behavior, and other criteria. However, to target customers specifically affected by a delay, you might need to manually create a segment. Here's how you can do it:
- Go to your Shopify Admin, and click on Customers.
- Create a new customer group by selecting criteria that would include those affected by the delay. This might be based on purchase date, product purchased, or other relevant factors.
- Once you have your segment, you can create an email campaign in Shopify Email and send it only to this group.
Secondly, Tidio integrates well with Shopify, but its primary function is as a live chat and customer service tool. It may not have the advanced segmentation capabilities needed for your specific email campaign. However, you can use Tidio to communicate directly with customers who reach out about the delay.
If Shopify Email doesn’t offer the granularity you need, you can export a list of customers affected by the delay (based on order data) from Shopify, and then import this list into an email campaign tool that allows sending emails to a custom list. This method requires a bit of manual work but can be very effective.
Lastly, if you find that Shopify Email and Tidio are limiting for this purpose, you may consider using an additional tool like Mailchimp or Klaviyo. These platforms offer advanced segmentation capabilities and integrate seamlessly with Shopify. You can create very specific segments and send targeted emails easily. While you mentioned not looking for a new email marketing app, these tools can complement your existing setup for more complex tasks like the one you're facing.
Additionally, there are several tools that offer advanced segmentation and customization features. Here are some that you can refer to:
- Constant Contact: Known for its user-friendly interface, Constant Contact offers robust email segmentation capabilities, allowing you to send emails to specific groups based on various criteria.
- SendinBlue: This tool not only provides email marketing solutions but also includes SMS marketing. It offers advanced segmentation, allowing you to send emails to specific groups based on behavior, demographics, and more.
- ActiveCampaign: This platform combines email marketing with CRM and automation. You can create dynamic segments based on customer data and behaviors, making it ideal for sending personalized and targeted emails.
- GetResponse: GetResponse is another versatile tool that provides email marketing services along with automation, landing pages, and webinars. It includes detailed segmentation and targeting features.
- Drip: Drip is an eCommerce CRM platform that integrates seamlessly with Shopify. It offers advanced segmentation based on customer interactions, purchase behavior, and other custom events.
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