Meta ads or Tiktok ads?

[Panat_zhh]

Hello Guys

After my first successfull dropshipping store where I made my first Sales, I started a new one.

Now I have everything done on my store, and made a tiktok ads account with 4 ads. For those I will run a CBO and then a Scale Campaign like I made with my previous shop. 

Now my question is, if I may miss out on a lot of customers by using tiktok ads, and if I should rather use Meta ads. For my last shop I didn't use Meta ads because I tought most of the people who would buy where on tiktok. But for my current product I don't know.

This is my Landingpage: ComfyTea FilterPot 

Thanks for your answers : )

[DaisyVo · Accepted solution]

Hi @Panat_zhh

Congrats on starting your new store! Here’s a quick comparison of Meta & TikTok ads:

Aspect	Meta Ads	TikTok Ads
Audience	Broad demographics, including older (25+)	Younger audience (16-30), highly active
Ad Format	Polished images, videos, carousels	Short, engaging videos with trendy vibes
Targeting	Advanced targeting with details	Effective targeting but less detailed than Meta
Cost	Typically higher CPC but better for conversions	Lower CPC
Engagement Style	More structured and polished engagement	Casual, fast-paced, and trendy
Best for Products	High-value, evergreen, or niche products requiring explanation	Trendy, impulse-buy, or visually appealing items
Conversion Rate	Stronger for products requiring trust and repeat visits	Good for quick sales if content resonates

To sum up, TikTok is great for quick traction at a lower cost, especially for impulse-buy products. Meanwhile, Meta is better for building trust and scaling over the long term.

To make the most informed decision, you can start small campaigns on both platforms then compare results (e.g., clicks, sales) to decide where to invest more.

Hope this can help!

Best regards,

Daisy

[Bundler-Manuel]

Hello @Panat_zhh  The major thing for me is the demographic for your target audience. I went through your store and I expect your products to appeal more to an age group of 25 above and for that reason Meta ads may be more productive than the Tik Tok ones.